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MVNO Nation And The New Business Models
MVNO Nation And The New MVNO Business Models
Jon Horovitz - May 12, 2023
On Thursday, May 11th, I had the pleasure of virtually attending MVNO Nation’s New MVNO Business Models Virtual Forum.  The event featured MVNO experts speaking about the evolving MVNO landscape and how to both prepare for and thrive in our ever-changing industry. I wrote in this space last July about
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Carriers Buy All MVNOs?
Will There Be Any MVNOs Left Or Will The Carriers Buy Them All?
Jon Horovitz - Apr 28, 2023
Rumors swirled around the telecom industry for weeks that T-Mobile would be buying the Ryan Reynolds led Mint Mobile.  But the real shock came when T-Mobile announced it was not only acquiring Mint, but their largest MVNO in the dealer channel, Ultra Mobile (estimated 750,000 to 850,000 subscribers), and MVNO
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AirVoice Wireless Multi-Month Plan Discounts
AirVoice Wireless Updated Plans To Be Like Mint Mobile, But Forgot To Market Them
Joe Paonessa - Apr 11, 2023
In January 2022, HTH Communications announced that it purchased AirVoice Wireless, a brand that had become stale over the years and wasn’t particularly competitive. AirVoice did little to market itself or even regularly update its plans. However, things have been at least partly changing under new ownership. Toward the end
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How Happier Wireless Customers Can Lead To Increased Profitability
How To Make Happier Wireless Customers For Increased Profitability
Jon Horovitz - Apr 7, 2023
I had the opportunity to moderate a panel discussion with the leaders of SkyPeak Technologies on April 6th where the topic was: “No One Cares About Your Network Speeds (and Other Industry Myths).” We covered a lot of ground and learned some interesting perspectives on what wireless and MVNO customers
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MVNO Nation MWC Recap And 5G
MVNO Nation Hosting MWC Recap & Virtual Forum That You Can Attend
Jon Horovitz - Mar 31, 2023
MWC Barcelona  We all got back from MWC and are still following up on the meetings we had, sending reminders, and actioning what we agreed on with our partners. But what have we learned? Do we know what this trendsetting event focused on this year and what to keep an
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Is Your Data Safe?
Is Your Data Safe?
Jon Horovitz - Mar 10, 2023
There is an ongoing discussion on what would you rather lose, your wallet or your cellphone?  My unscientific research tells me that the 50+ age group would say their cellphone as most of us still carry credit cards, pictures of family, and other important information in our wallet that would
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Sales Training Your Wireless Retail Store Associates
The New World Of Sales Training Your Wireless Store Associates
Jon Horovitz - Feb 17, 2023
I’d like to start off this week’s article about training with a statement that I made many, many years ago, “the best plans that come out of headquarters, backed by thousand of dollars of marketing and supported by even more money for  advertising, will fail if the employees on the
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ChatGPT Visible by Verizon Fail
Slow Your Roll With ChatGPT, It Failed Miserably At Writing About Visible by Verizon
Joe Paonessa - Feb 8, 2023
Over the last several months, tech websites, the general media, and others have become hot and bothered over OpenAI’s ChatGPT artificial intelligence platform. Some have even said and suggested that Google search and search results pages will quickly become obsolete as we know them today. I had started to think
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What is AI and what does it mean for MVNOs
What Is A.I. And What Does It Mean For MVNOs?
Jon Horovitz - Feb 3, 2023
As I spent the month of January closing the books on 2022, reading of Q4 and full year results, I came across some interesting articles about A.I. (Artificial Intelligence) and more specifically a new phenomenon called ChatGPT. ChatGPT, (OpenAI)  “is an AI chatbot system that OpenAI released in November 2022 to show
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2022 MVNO & Prepaid Award Winners
2022 Is A Wrap, Here Are The MVNO & Prepaid Award Winners!
Jon Horovitz - Dec 23, 2022
And Just Like That……. 2022 is coming to a close.  First and Foremost, Happy and Healthy Holidays to all of our clients, customers, suppliers, and friends.  Atrium Unlimited Consulting ( would not be here without your tremendous support.  From everyone at Atrium, THANK YOU for a Great 2022! 2022 was
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Extend Support After Layoffs At Wireless Advocates
‘Tis The Season For Giving & Supporting Each Other After Massive Layoffs
Jon Horovitz - Dec 9, 2022
The December Holidays are almost upon us with Hannukah starting on the 18th, Kwanza on the 26th, and of course, we are just two weeks away from Christmas.  In my last article, I asked industry executives what they were thankful for as we entered the Thanksgiving weekend.  Everyone was upbeat
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Black Friday 2022 Thankful For Wireless Industry
A Week Until Black Friday, We Should All Be Thankful For The Industry We Work In!
Jon Horovitz - Nov 18, 2022
Thanksgiving is less than a week away and in just seven days it will be Black Friday.  How important has Black Friday become for retail?  In 2019 (right before the Covid pandemic), Black Friday beat CYBER MONDAY as the busiest digital shopping day.  Over 93 million people shopped online on
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Verizon Store Front
Total by Verizon Stores Could Help The New Brand Be Successful
Bridget Cox - Sep 15, 2022
The prepaid wireless industry is booming in 2022. Consumers are looking for savings wherever they can find them. The most obvious place, for many, is their wireless bill. The Tracfone brands do offer convenient locations in Walmart, Best Buy, and other big box retailers. But while conveniently located, there is
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iPhone 14
Activating iPhone 14 eSIM, Carriers With Brick & Mortar Stores May Have An Advantage
Bridget Cox - Sep 9, 2022
Limited connectivity may result in limited demand Every few years, the developers at Apple decide to make some big changes to their flagship devices. In the past, these changes included the removal of the headphone jack with the iPhone 7, later the home button was replaced with facial recognition, in
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Red Pocket Mobile Misleading iPhone 11 Pro Max Pricing
Call Out: Red Pocket Mobile Should Stop Misleading Phone Deal Advertisements
Joe Paonessa - Aug 26, 2021
Have you ever browsed Red Pocket Mobile’s phone deals webpage? Right now, Red Pocket’s Android deals page exclaims “save up to $250 when selecting our unlimited everything plan on any Android phone!” Furthermore, we see “deals” being advertised such as a Samsung Galaxy S20 Plus “starting at $379.” On the
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