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Straight Talk Wireless's New Phone Plan Is A Disappointment

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About a week ago, I noticed that Straight Talk Wireless had posted a new phone plan on its website that seemed rather out of place.  You can read the details about it further down in this article.

Today, someone left a comment asking where the plan was on Straight Talk's website, as they could not find it.  I checked it out myself and noticed it was gone as well.  There is also no sign of the plan on any of Straight Talk's social media accounts.

At this point, I am not sure what happened with the offering and can only guess.  I suppose it's possible that Straight Talk put the plan out to test the market.  It may also be that Straight Talk accidentally put out it on their website before they were ready to officially release it.  Whatever the case may be, if it comes back out again, I'll update this article and add the plan back to the cell phone plan finder.

Originally published: April, 26, 2017

Straight Talk Wireless, one of several TracFone owned brands, has recently come out with a new cell phone plan offering.  The new plan features unlimited talk, text and data with the first 2 GB at high speed and it is priced at a cost of $35/month.  Like all Straight Talk phone plans, service is available on all 4 major networks in the USA, which include Verizon, T-Mobile, Sprint and AT&T.

See also:  Straight Talk Offering Several Deals Including 5GB of Data to BYOD Customers and Plan Discounts For Paying More Than One Month in Advance

With the new phone plan in place, Straight Talk Wireless now offers the following cell phone plans:

Straight Talk Wireless Current Phone Plan Lineup

Plan/FeaturesPrice
Straight Talk Wireless Logo

Straight Talk Basic 30

Talk: 1500
Text: Unlimited
Data: 200 MB
Mobile Hotspot: No
Special Features:

data with autopay, 100 MB without autopay


$30
Straight Talk Wireless Logo

Straight Talk Unlimited Nationwide 35

Talk: Unlimited
Text: Unlimited
Data: 2 GB
Mobile Hotspot: No
Special Features:

$34/month if you enable auto refill


$35
Straight Talk Wireless Logo

Straight Talk Unlimited Nationwide 45

Talk: Unlimited
Text: Unlimited
Data: 10 GB
Mobile Hotspot: No
Special Features:

$44/month if you enable auto refill. Pay 3 months in advance, save $5. Pay 6 months in advance save $15. Pay one year in advance save $45


$45
Straight Talk Wireless Logo

Straight Talk Nationwide 55

Talk: Unlimited
Text: Unlimited
Data: 15 GB
Mobile Hotspot: No
Special Features:
$55
Straight Talk Wireless Logo

Straight Talk Unlimited International

Talk: Unlimited
Text: Unlimited
Data: 8 GB
Mobile Hotspot: No
Special Features:

$59 with auto refill billing enabled. Unlimited Nationwide, Unlimited Mobile to Mobile to Mexico, China, India, and Canada, and Unlimited calls to select International landline destinations


$60

Analysis

This announcement is a major disappointment in my book for several reasons.  First off, Straight Talk Wireless and Net10 have long been sister brands, offering nearly identical cell phone plans at the exact same prices using the same underlying parent networks.  More recently though, the brands have started to diverge just a little bit.

See also:  Straight Talk Wireless increases data allotment to 3 GB

This latest offering from Straight Talk represents more of a divergence, and doesn't really make sense to me.

The reason is, Net10 Wireless already has a plan with unlimited talk, text and data but with the first 3GB at high speeds.  That Net10 plan is priced at $36, just $1 more per month than what this new offering from Straight Talk is priced at but you get 1GB/month more of high speed data! That sounds like a big pricing whiff by Straight Talk, given that Net10 phone plans are typically sold in stores with Straight Talk plans nearby.  Given the choice between the two, its hard to see a customer choosing this Straight Talk plan over Net10's offering unless for some reason they don't want to enable auto pay on their account, in which case the Net10 plan would cost $40/month.

Another issue for me is that fellow TracFone brand, Total Wireless, offers much better value at that price point than either Net10 or Straight Talk as its cell phone plan includes 5 GB of high speed data per month.  However, unlike the other two, Total Wireless only operates on Verizon's network, so an argument can also be made that the three providers and thus their price points aren't totally comparable.

See also:  Straight Talk's $1,000 Giveaway

One last point is that since the major carriers have begun to limit their phone plan offerings to unlimited data plans only, I was hoping, and am still hoping to see more MVNOs offer more data and better deals at lower price points.  This new Straight Talk plan just doesn't appear to be one of those better deals.




Sources: Prepaid Phone News

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Joe is the founder of BestMVNO.com. He started BestMVNO in 2013, because like many of you, he was unhappy with the high price he was paying his wireless provider for cell phone service. After researching how to cut costs on his phone bill, he came across the terms 'MVNO' and 'prepaid wireless', and learned there was a way he could keep using his favorite network without having to pay a premium price for it. Since then, through BestMVNO.com, Joe has been sharing his research about MVNOs and prepaid wireless so that others can learn how to save money on their own phone bills. Joe's current provider is T-Mobile Prepaid. For inquiries Contact JP

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7 Comments on "Straight Talk’s Latest Phone Plan Dead Already?"

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Terri Dixon
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I’ve been a Straight Talk user for 5/6 yrs or more I can’t even remember for sure and I started buying the $55 card when they started offering 10GB’s and for the past few months or so been getting 12GB’s but I noticed this link showing that you receive 15 GB’s when purchasing the $55 service card which I never have and I add new service on it around the 3rd of each month this month it was on the 1st but I still only got 12GB’s this month as well. Also in the past I my Data never ran… Read more »
Toddp
Guest

yes I got that $35 plan for a month and it was all i needed not its back to the 45$ plan.

sdb
Guest

You can get the $35.00 plan by calling customer service only as of now, it was available on the web site but, I suppose some of the retailers were upset that they did not have it available to sell from their shelves yet.

kani Getter
Guest
You guys are f**kin LAIRS, when I was at a doctors appointment I had my son contact a straight talk Rep, to find how we could get your unlimited talk text and 2 Gb of Data plan for $35 and we have been looking for it and over the internet and every link we go to it redirect us to some other f**kin link.Your Rep told my Son that yes it’s available on the internet now so my Son ask very politely if she would send him a link to his E-mail and she said she could not do that… Read more »
Blaiwesk
Guest

How do I sign up if I already have straight talk and wish to switch? It doesn’t appear on their website as an option.

BestMVNO
Guest

That’s interesting. They seem to have removed it.

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