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US Mobile has launched a new feature that it's calling Usage Analytics. Usage Analytics will provide US Mobile's subscribers with near real-time and historical data about how they use their devices. Customers will get a breakdown of their daily, weekly, and monthly usage habits. The feature will be available to every single line at US Mobile, and those with multi-line accounts will have access to the statistics of each user in their account. The prepaid provider believes that this new feature adds "enterprise level usage analytics" that will help to empower customers to "make informed decisions about their cellular plans."
Usage Analytics data can be viewed in chart form, and numerically as daily averages and weekly and monthly totals. US Mobile believes that providing the data in a multitude of ways will help its customers to be able to spot patterns over time and to get a better grasp of their habits. Armed with that data, subscribers will be able to make more informed decisions about the plans that best suit their needs and to save money. Down the road, the company intends to use artificial intelligence to make plan recommendations to its subscribers.
US Mobile says building the analytics platform for its customers was a difficult thing to do. The company works with a couple of different carrier network partners that provide "millions and millions" of data points about their customers' usage every couple of minutes. That data then has to be processed quickly enough to be able to display in a meaningful way to US Mobile's subscribers.
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The new Usage Analytics feature is live now and customers can view their analytics in their online account dashboards. The feature is not available yet in the US Mobile iOS or Android apps but will be made available in each of those apps soon.
More About US Mobile
US Mobile launched wireless service in 2014. The company allows subscribers to custom build their own phone plans or to subscribe to an unlimited plan. It operates as both a Verizon MVNO and a T-Mobile MVNO.