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MVNOs What's Your Distribution Strategy?

MVNOS, What’s Your Distribution Strategy?

Jon Horovitz - Mar 19, 2021
What ARE The 4 P’s Of Marketing? Any of us that took an Intro to Marketing class, or learned the hard way by learning how to attract customers through trial and error, know that there are four P’s in Marketing: Product, Pricing Promotion, and Placement. For most of us in
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Consumer Cellular, A Proven Model For MVNO Success

How 4 Major MVNOs Achieved Success By Differentiating From Competitors

Joe Paonessa - Mar 15, 2021
The U.S. MVNO marketplace is filled with competition and MVNOs with weak hands are not destined to last. As Jon Horovitz recently pointed out, the path to long-term survival and success in the market is differentiation. MVNOs must find a way to offer services that are unique in the space
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DISH Acquires Republic Wireless

DISH Acquires Republic Wireless, Is It About Bonded Calling?

Joe Paonessa - Mar 8, 2021
DISH Network Corporation announced that it has agreed to acquire Republic Wireless. The full terms of the deal have not been disclosed, but DISH will acquire the brand, some 200,000 customers, as well as other supporting assets. The “other supporting assets” are likely the key to this deal. For now,
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MVNOs Must Differentiate To Survive

MVNO’s: What’s Your Differentiator?

Jon Horovitz - Mar 5, 2021
Differentiator, Verb. Recognize or ascertain what makes someone or something different. There are dozens upon dozens of MVNOs in North America. True, the big national guys hold the majority of market share. But for every Tracfone, Boost Mobile, and Consumer Cellular, there are some small, and mostly efficient MVNOs that have
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Verizon Wireless Tracfone Acquisition

Analyst Infers Verizon Has An 80% Chance Of Getting Approved To Acquire Tracfone

Joe Paonessa - Jan 4, 2021
In September of 2020, Verizon announced that it reached an agreement to acquire Tracfone. The price tag for the purchase tops out at $6.9 billion. It isn’t expected to close until the latter half of 2021. But like all major transactions involving mergers and acquisitions, they must get approved by
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Actor Dan Levy's Eyebrows Featured In New Visible Advertising Campaign

Visible’s Less Conventional Ad Approach Gets Views, Others Like Mint Mobile Focused On More Traditional Means

Joe Paonessa - Nov 30, 2020
This holiday shopping season has seen an increase in the number of prepaid wireless brands investing in the marketing of their services. Consumer Cellular, Cricket Wireless, Metro by T-Mobile, Mint Mobile, Straight Talk Wireless, TextNow, and Visible have all launched new video advertising campaigns. While most have focused on traditional
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Tello Mobile Announces Transition Timeframe To T-Mobile's Network

Tello States When It Will Begin Transition To T-Mobile’s Network, Timeline Should Apply To Other Sprint MVNOs

Joe Paonessa - Oct 10, 2020
If you have been wondering like me when Sprint MVNO’s will begin to switch over to the T-Mobile network, we finally have an answer. Thanks to Sprint MVNO Tello Mobile, there’s now a rough timeline in place. Tello posted a blog article detailing the transition plans. When Will The Transition
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Verizon Agrees To Acquire Tracfone

Verizon’s Acquisition Of Tracfone Could Be Devastating To The Prepaid Wireless Market

Joe Paonessa - Sep 14, 2020
Verizon announced that it has agreed to acquire Tracfone, the nation’s largest prepaid wireless provider for a total of up to $6.9 billion. Verizon is paying for the transaction with $3.125 billion in cash and $3.125 billion in common stock. The deal also includes up to an additional $650 million
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For The First Time In Years All Major Carriers Experienced Growth In Prepaid During The Same Quarter

All Major Carriers Experienced Growth In Prepaid During The Same Quarter For The First Time In Years

Joe Paonessa - Aug 17, 2020
Quarter 2 of 2020 led to growth in the prepaid divisions of AT&T, T-Mobile, and Verizon. According to a recent report by the firm Wave7 Research, it was the first time in years that all major carriers experienced growth in that department. AT&T led the way with a total of
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DISH Acquires Ting Mobile Assets From Tucows

DISH Has Acquired Ting Mobile Assets From Tucows, Consumers May See Price Improvements

Joe Paonessa - Aug 3, 2020
The DISH Network and Tucows Inc. jointly announced today that DISH has acquired some Ting Mobile assets from Tucows. A representative speaking on behalf of Tucows told BestMVNO that DISH has acquired the right to use the Ting Mobile brand for two years and Ting Mobile’s loyal customer relationships. At
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TextNow Is One Of Several Prepaid Brands That Have Recently Launched TV Advertising Campaigns

Pure TalkUSA, TextNow And Visible Have All Launched National TV Advertising Campaigns

Joe Paonessa - Jun 19, 2020
There’s been a big shift in the brands that are spending on national TV advertising Wave7 Research recently reported to its subscribers. Lesser known brands such as TextNow and Pure TalkUSA are working to raise consumer awareness of their offerings through the advertisements. Verizon is also upping its spend on
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iPhone 7 Is Now $29.99 At Metro By-T-Mobile

iPhone 7 Is $29.99 At Metro By-T-Mobile

Joe Paonessa - Apr 18, 2020
The iPhone SE generation 2 is launching everywhere, but that doesn’t mean you can’t find a good deal on an older iPhone flagship.  Metro By-T-Mobile is now offering the iPhone 7 for $29.99, to bring it in line with the price Boost Mobile has it for. T-Mobile gained temporary ownership
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The 2nd Generation iPhone SE Is Launching At Several MVNO And Carrier Prepaid Brands

The New iPhone SE Will Launch At Several Carrier Prepaid Brands And MVNOS

Joe Paonessa - Apr 16, 2020
If you somehow missed it, Apple launched the iPhone SE generation 2 this week.  The body of the device is a throwback to yesteryear with large bezels, but it does have some high-end internals.  The iPhone SE comes with a True Tone display, an A13 Bionic processor, high-speed charging capabilities,
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New GreatCall Endcap Spotted At Best Buy By Wave7 Research Analyst

GreatCall Gains Larger Presence Within Best Buy To Mark Launch Of Lively Wearable2

Joe Paonessa - Mar 24, 2020
Over two years ago Best Buy surprised many with its $800 million purchase of GreatCall Inc and its 900,000+ subscriber base. Best Buy purchased the brand as a way to expand its revenue streams through entry into the connected health sector.  GreatCall sells wearables, phones and plans and services geared
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Metro by T-Mobile Dealers Have Reduced Hours Due To COVID-19 Concerns

Most Prepaid Carrier Brand Stores Remain Open Amid Coronavirus Fears

Joe Paonessa - Mar 24, 2020
According to a recent survey by Wave7 Research, most carrier prepaid and dealer stores have remained open as nationwide worry over the spread of the COVID-19 virus continues.  Although a majority remain open, many do have reduced hours and different markets and brands are handling the situation with varied responses. 
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