Consumer Cellular has relaunched a second-month free promotion, as noted in the latest edition of Wave7 Research's prepaid report. BestMVNO reported the same type of offer running last July.
Switchers that subscribe to Consumer Cellular by May 31, will get their second month of service free. The MVNO is running at least seven TV ads to support the offer and there are radio ads as well. A majority of the TV ads are of existing creatives that have been repurposed to mention the new offer. However, one ad is brand new and is the first-ever TV ad from Consumer Cellular to feature a branded store.
BestMVNO reported in October 2022, that Consumer Cellular started to open its own stores. Wave7 Research notes that 25 stores have opened with the latest store opening occurring on 4/12 in Shelton, Connecticut. Additionally, Consumer Cellular disclosed to BestMVNO that it has launched a marketing collaboration effort featuring golf legends Fred Couples, Justin Leonard, Jerry Kelly, and Juli Inkster. The company put out a post on Instagram announcing its partnership with three of the stars. A post on Consumer Cellular's website reads "More Tees. Less Fees." and spotlights the four legends of the game. Consumer Cellular already has a multi-year partnership with actor Ted Danson.
Consumer Cellular 2nd Month Free Offer Details
Like all previous Consumer Cellular deals, this offer has very little fine print. In order to claim the deal, new customers must switch to Consumer Cellular and use the code MONTHFREE at sign-up by 5/31/24. The promo code can be redeemed online or by calling the company at 1-888-535-7436. The offer is not valid through third-party retailers. Consumer Cellular is sold in Walmart and Target stores. The MVNO does warn that the offer could be modified or discontinued at any time.
2nd Month Free TV Ad Support
Consumer Cellular's TV ads supporting the free month offer all feature the same themes. They pitch to viewers that they use the same networks as national carriers at half the cost. But their new "A Lot More Going For Us" ad stands out as it's the first to feature a Consumer Cellular branded store. The ad features a man who walks into a Consumer Cellular store announcing that it's a beautiful store in Arizona. He then pitches to viewers that they offer all the latest phones from the top companies. If there's a phone you want, they'll have it. It's also mentioned that they even carry watches. Viewers are told if they are not satisfied within 30 days of activation, they can pay nothing, thanks to Consumer Cellular's 30-day risk-free guarantee. The two-minute TV spot ad can be viewed below.
“Consumer Cellular has hit the ground running with its second month free promotion for 2Q24, amending its advertising to push the offer. The carrier now has 25 stores open, as well as an endorsement arrangement with some top golfers, in addition to an ongoing endorsement from actor Ted Danson.” – Jeff Moore, Principal of Wave7 Research