Mint Mobile Drops Unlimited To $10/Month For Six Months, Enlists Julia Stiles In New Ad

Mint Mobile is celebrating its 10th anniversary with an aggressive new promotion offering unlimited data for just $10/month for six months. The T-Mobile-owned prepaid provider launched the offer on October 8, 2026, and is supporting it with a new advertising campaign featuring Ryan Reynolds and actress Julia Stiles.

The promotion is available to new customers only and requires a $60 upfront payment for six months of service. Taxes and fees are extra. It's the lowest introductory price currently available for an unlimited high-speed data plan from a major prepaid brand.

Mint Mobile's $10 Unlimited Offer Details

Mint Mobile is offering all four of its six-month plans at the same promotional price. Customers can choose from 6GB, 17GB, 23GB, or Unlimited, each costing $60 for six months. With every plan priced identically, Unlimited is the obvious sign up choice for customers.

Mint's Unlimited plan includes unlimited talk, text, and data on T-Mobile's network. Customers who exceed 50GB of monthly data usage may temporarily experience reduced speeds in areas where the network is congested. The plan also includes 20GB of mobile hotspot data per month, with video streaming limited to standard definition, approximately 480p.

Other features include Wi-Fi calling, free calls to Mexico, Canada, and the UK, and 3GB of high-speed roaming data in Canada.

There are some important conditions attached to the offer.

The $10/month rate is only available for the initial six-month period. Once that ends, customers must renew at Mint's regular rates. The standard six-month Unlimited plan costs $35/month, requiring a $210 upfront payment. Customers willing to commit to a full year can lower that rate to $30/month, or $360 paid in advance.

The offer is available through Mint Mobile's website. Mint's promotional FAQ also notes that customers have up to 45 days after purchasing a plan to activate it. Changing plans during the promotional period can result in losing the discounted pricing.

Ryan Reynolds And Julia Stiles Revisit 10 Things I Hate About You

Mint Mobile is supporting the promotion with a new commercial featuring longtime spokesperson Ryan Reynolds and Julia Stiles.

The ad revisits the memorable classroom poem scene from the 1999 romantic comedy 10 Things I Hate About You, which starred Stiles. Instead of listing the things she hates about her love interest, Stiles delivers a list of ten things people hate about traditional wireless carriers.

The campaign pokes fun at confusing wireless pricing and other frustrations consumers have with large carriers. The references to ten things, ten years in business, and $10/month service tie the commercial directly to Mint's anniversary promotion.

The spot, titled Ryan Reynolds & Julia Stiles Make a List, continues Mint's longstanding strategy of using recognizable celebrities, humor, and pop culture references to promote its low-cost wireless service.

Watch Ryan Reynolds & Julia Stiles Make a List — Mint Mobile

Mint has used Reynolds and celebrity-driven advertising to help distinguish itself in a crowded prepaid market for years. It is a strategy the brand continues to follow even after its acquisition by T-Mobile in 2024.

There is also some irony in Mint continuing to position itself against Big Wireless while being owned by one of the country's three largest wireless network operators.

Mint's $10 Offer Undercuts Other Carrier-Owned Prepaid Brands

Mint's pricing is particularly aggressive when compared with other carrier-owned prepaid brands, several of which have launched their own deeply discounted unlimited offers.

Metro by T-Mobile, which shares the same parent company as Mint, is currently advertising an unlimited plan for $15/month for the first three months, before increasing to $25/month with AutoPay. Metro also has a separate six-month unlimited promotion priced at $120 upfront, equivalent to $20/month. Taxes and fees are included in both offers.

Cricket Wireless, owned by AT&T, is offering new customers three months of unlimited service for $45, or $15/month. Like Mint, Cricket requires an upfront payment. However, Cricket's introductory offer lasts only three months and requires a new single-line account and a compatible bring-your-own device. Mobile hotspot is not included. The regular three-month plan costs $120.

Total Wireless, owned by Verizon, has taken a different approach. Its MAX 5G BYO plan costs $20/month with AutoPay, with a five-year price guarantee. The first month costs $30, and taxes and fees are included. Unlike Mint's promotion, Total's discounted price is designed to last for years rather than months.

For customers looking strictly at the cost of the first six months, Mint's $60 offer undercuts all these alternatives.

However, the comparison looks considerably different over a longer period.

Editor's Take: Is Prepaid Wireless Entering A Pricing Race To The Bottom?

Mint's $10 unlimited promotion is an outstanding introductory deal. But it is also another example of how aggressively carrier-owned prepaid brands are competing to acquire subscribers.

Metro is selling unlimited data for $15/month for three months. Cricket is doing the same. Total Wireless is offering $20/month pricing with a five-year guarantee. Now Mint has dropped its promotional pricing to just $10/month for six months.

This continues to look like a pricing race to the bottom, at least when it comes to attracting new customers.

However, it is important to distinguish introductory pricing from the actual long-term cost of service.

Mint's previous promotion allowed new customers to lock in a full year of unlimited data for $15/month, requiring $180 upfront. That offer was available through September 30.

The new promotion is cheaper for the first six months, but it isn't necessarily a better deal for someone planning to stay with Mint for an entire year.

A customer signing up for the new $10/month offer will pay $60 for six months. Renewing for another six months at Mint's regular $35/month rate brings the total first-year cost to $270 before taxes and fees. That's an average of $22.50/month.

By comparison, Total Wireless's $20/month BYO offer would cost $250 over the first year, including its higher first-month charge and taxes and fees. Metro's $15 introductory offer followed by $25/month with AutoPay would cost $270 over the first year, with taxes and fees included.

What makes Mint's latest promotion especially interesting is the ownership structure behind the competing brands.

T-Mobile owns Mint Mobile and Metro. Verizon owns Total Wireless and Visible. AT&T owns Cricket. All three major network operators are now competing for price-sensitive customers through prepaid brands offering unlimited service at increasingly aggressive prices.

These companies also have an advantage over independent MVNOs. They own the networks their brands operate on, while independent MVNOs must purchase wholesale access. That gives the carrier-owned brands more flexibility in how aggressively they can price service, particularly when a promotion is being used as a customer acquisition tool.

Independent MVNOs can find themselves having to compete with brands offering unusually low introductory rates while also benefiting from national advertising campaigns, strong name recognition, and the financial backing of the largest companies in wireless.

That is a difficult combination to overcome.

The question for Mint is how many customers attracted by the $10 offer will remain when their promotional period ends. Selling six months of unlimited service for $60 generates relatively little revenue per subscriber during that period, particularly when the company is also investing in celebrity-driven advertising.

Mint is presumably betting that enough customers will renew at regular prices to justify the aggressive acquisition offer.

Consumers willing to switch providers again after six months may be the biggest beneficiaries of this increasingly competitive prepaid market.

For everyone else, the regular renewal price deserves just as much attention as the promotional headline.

Mint's $10 offer is attention-grabbing, but the larger trend is that some of the wireless industry's biggest companies appear increasingly willing to sacrifice near-term service revenue to win prepaid customers. If the competition continues at this pace, $10 unlimited promotions could become less exceptional and more commonplace.