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Articles by Jon Horovitz

Jon Horovitz


Jon Horovitz
Jon Horovitz has been in the wireless industry as a senior executive for 33+ years. He headed up sales and operations in leadership roles for McCaw Communications, AT&T Wireless, Nextel, Boost Mobile, and Sprint. He has owned an MVNO as well as assisted in the start-up of many others. In 2022, Jon was named United States Ambassador to MVNO Nation (based in London and supporting 6000+ MVNOS). In 2024 he started The Boon of Wireless Podcast, available on all of the podcast streaming channels. The Boon of Wireless is a podcast about and for the wireless telecom community.

Jon's consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space.

Jon would love to hear from you about any consultative needs you may have.

All Wireless And Prepaid Expo 2023, Inside Caesars Palace, Las Vegas, NV

By Jon Horovitz • 08/25/23

For anyone who has traveled to Las Vegas in August, the All Wireless & Prepaid Show is a must-stop for everyone connected to the wireless industry. This year’s event was n...

What Can We Learn From MVNOs In Other Countries

By Jon Horovitz • 07/28/23

As the United States Ambassador to MVNO Nation (United Kingdom), I have learned many new tactics for starting and operating an MVNO.  MVNO Nation claims to work with and suppo...

So You Want To Startup An MVNO

By Jon Horovitz • 07/14/23

My phone rings two or three times a week and after exchanging pleasantries, I ask, “How can I be of assistance?” “I want to be an MVNO,” is what I hear. Okay, the MVNO busines...

Strategies To Grow Your MVNO

By Jon Horovitz • 06/09/23

Recently, our friends at MVNO Nation in the United Kingdom published an eBook entitled Strategies For Growth For MVNOs.  With a current worldwide market value of $70 Billion,...

Cracked Phone Screen

By Jon Horovitz • 05/26/23

And just like that in a blink of an eye, Memorial Day and the official start to Summer 2023 is upon us.  While many see this as simply a three-day holiday and an opportunity t...

MVNO Nation And The New Business Models

By Jon Horovitz • 05/12/23

On Thursday, May 11th, I had the pleasure of virtually attending MVNO Nation’s New MVNO Business Models Virtual Forum.  The event featured MVNO experts speaking about the evol...

Carriers Buy All MVNOs?

By Jon Horovitz • 04/28/23

Rumors swirled around the telecom industry for weeks that T-Mobile would be buying the Ryan Reynolds led Mint Mobile.  But the real shock came when T-Mobile announced it was n...

How Happier Wireless Customers Can Lead To Increased Profitability

By Jon Horovitz • 04/07/23

I had the opportunity to moderate a panel discussion with the leaders of SkyPeak Technologies on April 6th where the topic was: “No One Cares About Your Network Speeds (and Ot...

MVNO Nation MWC Recap And 5G

By Jon Horovitz • 03/31/23

MWC Barcelona  We all got back from MWC and are still following up on the meetings we had, sending reminders, and actioning what we agreed on with our partners. But what have...

Carrier Compatibility

By Jon Horovitz • 03/24/23

Mobile carriers operate ever-changing networks in their management of protocols such as 5G and 6G. This impacts billions of devices operating on those networks globally. If th...

Is Your Data Safe?

By Jon Horovitz • 03/10/23

There is an ongoing discussion on what would you rather lose, your wallet or your cellphone?  My unscientific research tells me that the 50+ age group would say their cellphon...

Sales Training Your Wireless Retail Store Associates

By Jon Horovitz • 02/17/23

I’d like to start off this week’s article about training with a statement that I made many, many years ago, “the best plans that come out of headquarters, backed by thousand o...

What is AI and what does it mean for MVNOs

By Jon Horovitz • 02/03/23

As I spent the month of January closing the books on 2022, reading of Q4 and full year results, I came across some interesting articles about A.I. (Artificial Intelligence) an...

How MVNOs Can Save Themselves Money

By Jon Horovitz • 01/13/23

As we enter 2023 and close out 2022, many companies are preparing end of year reports and most likely looking at what expenses affected their bottom line, whether it be net in...

2022 MVNO & Prepaid Award Winners

By Jon Horovitz • 12/23/22

And Just Like That……. 2022 is coming to a close.  First and Foremost, Happy and Healthy Holidays to all of our clients, customers, suppliers, and friends.  Atrium Unlimited Co...