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Jon Horovitz

Jon Horovitz has been in the wireless industry as a senior executive for 31+ years. He headed up sales and operations in leadership roles for McCaw Communications, AT&T Wireless, Nextel, Boost Mobile, and Sprint. He has owned an MVNO as well as assisted in the start-up of three others. His consulting company, Atrium Unlimited, LLC advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space. Jon would love to hear from you about any consultative needs you may have. Please visit

While MVNOs Were Sleeping, Cable Companies Added 8.5m Subscribers

While MVNOs Were Sleeping, Cable Companies Added 8.5m Wireless Subs

Jon Horovitz - May 6, 2022
For most of us in the wireless business, it is common knowledge that “the first handheld cellular phone call was made on April 3, 1973, by Motorola engineer Martin Cooper from Sixth Avenue in New York while walking between 53rd and 54th streets. Cooper hoisted the 2 1/2-pound prototype to his ear
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The Value Of Free

The Value Of Free, Is It Really Free Phones, And Free Service?

Jon Horovitz - Apr 22, 2022
What value can you assign to “Free?”  This debate has been going on for years and has now found its way into the wireless connectivity world.  The old adage that “if something seems too good to be true, it probably is” has steered most intelligent people away from getting something
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Should MVNOS Attend Trade Shows?

Should MVNOs Attend Trade Shows?

Jon Horovitz - Apr 1, 2022
It’s that time of year again.  Looking at the calendar, it’s almost Trade Show season.  Trade Shows come along at this time every year like taxes and the Academy Awards (but without any slapping).  Sorry…….. too soon? Everyone in our business has most likely been to a trade show for
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The New MVNO Model

The New MVNO Model

Jon Horovitz - Mar 18, 2022
A lot of us like to harken back to the good old days when life was simpler, things were clearly defined and it was easy to figure out who did what and where to go for your everyday needs.  The corner drug store was for prescriptions and maybe a chocolate
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Future Of MVNOs IoT

The Future of MVNOs

Jon Horovitz - Feb 25, 2022
This past January I wrote of all the predictions about what was going to be in store for MVNOs in 2022 and beyond. So far we have seen incredible continued growth from both Charter (Spectrum Mobile), and Comcast (Xfinity Mobile) with over 7.2 million wireless subscribers. And then there’s Altice
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How Secure Is Your Mobile Device?

How Secure is Secure on Your Mobile Device?

Jon Horovitz - Feb 4, 2022
This week’s subject is security for mobile devices.  Not a day goes by when you don’t read of another hack on a major corporation by bad actors who now have access to your most private information.  Last week it was reported that six thousand (6,000) TracFone customers were ported over
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What Makes You The Best MVNO?

What Makes You the BEST MVNO?

Jon Horovitz - Jan 21, 2022
I always enjoy the end of the year when too many publications start listing their “Best” or “Top” categories of the year.  Best Movies, Best Television Shows, Best Books, Best Plays, Best Recipes, Best Getaways and so on and so on.  We are not exempt from these evaluations in our
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What’s New in 2022 for The MVNOs

What’s New in 2022 for The MVNOs?

Jon Horovitz - Jan 7, 2022
Another year has passed and we find ourselves at CES and other events looking into our crystal ball and trying to see where the MVNO business will take us in 2022. We’ve already seen the demise of one MVNO (Easy Go) and anxiously await to see what Verizon will do
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So Many MVNOs

Why Are There So Many MVNO’s?

Jon Horovitz - Dec 3, 2021
A few years ago, a wireless cohort and I sat down and researched just how many MVNO’s were operating in the United States. We came up with 171 at the time. On each instance of one MVNO failing or another MVNO launching, he would call me and say, “there are
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MVNOs And Social Media

MVNOs, Use Social Media For Growth

Jon Horovitz - Nov 12, 2021
What is Social Media? Surprisingly, many MVNOs still lack a strong social media presence. And some of the MVNOs that do utilize it, don’t do so efficiently. Perhaps some MVNO owners don’t fully understand what social media really is and its importance to their business. There’s a recent article by
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MVNOS Great Offers Read Fine Print

MVNOs Have GREAT Offers… But Did You Read The Fine Print?

Jon Horovitz - Oct 29, 2021
Ah….. the fourth quarter. One of the top two times of the year for wireless sales; the other is Tax Time for prepaid in March/April which I could never understand; the first thing that people do when receiving their tax refund is to run out a buy a new cell
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How Can My MVNO Be The Best?

How Can My MVNO “Be The Best?”

Jon Horovitz - Oct 15, 2021
I was reading the September 30, 2021 article from TechRadar Pro who recently had their Mobile Industry Awards 2021 in the United Kingdom.  Congratulations to Sky Mobile who was named Best MVNO. How does one “become the best” in any category, let alone the crowded MVNO space, especially here in
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MVNOs Make Money In The 4th Quarter

The Fourth Quarter is THE Quarter for MVNOs!

Jon Horovitz - Oct 1, 2021
Looking at the calendar, it’s hard to believe that 2021 has entered into the fourth quarter. Summer has ended, baseball is moving into the playoff stage, pro hockey and basketball seasons start soon and we are already into the fourth week of professional football. It’s also time for our busiest
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MVNO Growth Unstoppable

MVNO Growth Is Unstoppable!

Jon Horovitz - Sep 17, 2021
For every failure amongst former MVNOs (ESPN, Disney, AMP’d, etc. etc.) there are incredible success stories of those MVNOs that have solved the puzzle of having BOTH a Differentiator and a Distribution plan and have filled a new or underserved niche. A study put out earlier this year shows that
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The 4G To 5G Carrier Network Evolution

Breakdown Of Carrier 5G Networks, And How MVNOs Should Strategize

Jon Horovitz - Aug 20, 2021
At the end of my last article, I said that I would provide a comprehensive overview of where the three top carriers are with their 5G buildout, based on interviews with industry experts. While the amount of coverage is growing every day, the message to wireless subscribers is still a
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