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Jon Horovitz

Jon Horovitz
Jon Horovitz has been in the wireless industry as a senior executive for 32+ years. He headed up sales and operations in leadership roles for McCaw Communications, AT&T Wireless, Nextel, Boost Mobile, and Sprint. He has owned an MVNO as well as assisted in the start-up of many others. In 2022, Jon was named United States Ambassador to MVNO Nation (based in London and supporting 6000+ MVNOS). His consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space. Jon would love to hear from you about any consultative needs you may have.

Cracked Phone Screen

Memorial Day And The New Wireless Bill Of Rights

Jon Horovitz - May 26, 2023
And just like that in a blink of an eye, Memorial Day and the official start to Summer 2023 is upon us.  While many see this as simply a three-day holiday and an opportunity to save hundreds of dollars on everything from new cars, mattresses, and other household items, it’s
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MVNO Nation And The New Business Models

MVNO Nation And The New MVNO Business Models

Jon Horovitz - May 12, 2023
On Thursday, May 11th, I had the pleasure of virtually attending MVNO Nation’s New MVNO Business Models Virtual Forum.  The event featured MVNO experts speaking about the evolving MVNO landscape and how to both prepare for and thrive in our ever-changing industry. I wrote in this space last July about
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Carriers Buy All MVNOs?

Will There Be Any MVNOs Left Or Will The Carriers Buy Them All?

Jon Horovitz - Apr 28, 2023
Rumors swirled around the telecom industry for weeks that T-Mobile would be buying the Ryan Reynolds led Mint Mobile.  But the real shock came when T-Mobile announced it was not only acquiring Mint, but their largest MVNO in the dealer channel, Ultra Mobile (estimated 750,000 to 850,000 subscribers), and MVNO
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How Happier Wireless Customers Can Lead To Increased Profitability

How To Make Happier Wireless Customers For Increased Profitability

Jon Horovitz - Apr 7, 2023
I had the opportunity to moderate a panel discussion with the leaders of SkyPeak Technologies on April 6th where the topic was: “No One Cares About Your Network Speeds (and Other Industry Myths).” We covered a lot of ground and learned some interesting perspectives on what wireless and MVNO customers
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MVNO Nation MWC Recap And 5G

MVNO Nation Hosting MWC Recap & Virtual Forum That You Can Attend

Jon Horovitz - Mar 31, 2023
MWC Barcelona  We all got back from MWC and are still following up on the meetings we had, sending reminders, and actioning what we agreed on with our partners. But what have we learned? Do we know what this trendsetting event focused on this year and what to keep an
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Carrier Compatibility

Are Your Pre-Owned Handsets Carrier Compatible?

Jon Horovitz - Mar 24, 2023
Mobile carriers operate ever-changing networks in their management of protocols such as 5G and 6G. This impacts billions of devices operating on those networks globally. If this wasn’t challenging enough, device manufacturers make the same model of device with multiple internal hardware configurations. This makes matching devices to carriers a
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Is Your Data Safe?

Is Your Data Safe?

Jon Horovitz - Mar 10, 2023
There is an ongoing discussion on what would you rather lose, your wallet or your cellphone?  My unscientific research tells me that the 50+ age group would say their cellphone as most of us still carry credit cards, pictures of family, and other important information in our wallet that would
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Sales Training Your Wireless Retail Store Associates

The New World Of Sales Training Your Wireless Store Associates

Jon Horovitz - Feb 17, 2023
I’d like to start off this week’s article about training with a statement that I made many, many years ago, “the best plans that come out of headquarters, backed by thousand of dollars of marketing and supported by even more money for  advertising, will fail if the employees on the
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What is AI and what does it mean for MVNOs

What Is A.I. And What Does It Mean For MVNOs?

Jon Horovitz - Feb 3, 2023
As I spent the month of January closing the books on 2022, reading of Q4 and full year results, I came across some interesting articles about A.I. (Artificial Intelligence) and more specifically a new phenomenon called ChatGPT. ChatGPT, (OpenAI)  “is an AI chatbot system that OpenAI released in November 2022 to show
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How MVNOs Can Save Themselves Money

How Your MVNO Can Save Money

Jon Horovitz - Jan 13, 2023
As we enter 2023 and close out 2022, many companies are preparing end of year reports and most likely looking at what expenses affected their bottom line, whether it be net income, EBITA or another metric/KPI that they use to effectively manage their business.  Our MVNOs are no different and
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2022 MVNO & Prepaid Award Winners

2022 Is A Wrap, Here Are The MVNO & Prepaid Award Winners!

Jon Horovitz - Dec 23, 2022
And Just Like That……. 2022 is coming to a close.  First and Foremost, Happy and Healthy Holidays to all of our clients, customers, suppliers, and friends.  Atrium Unlimited Consulting ( would not be here without your tremendous support.  From everyone at Atrium, THANK YOU for a Great 2022! 2022 was
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Extend Support After Layoffs At Wireless Advocates

‘Tis The Season For Giving & Supporting Each Other After Massive Layoffs

Jon Horovitz - Dec 9, 2022
The December Holidays are almost upon us with Hannukah starting on the 18th, Kwanza on the 26th, and of course, we are just two weeks away from Christmas.  In my last article, I asked industry executives what they were thankful for as we entered the Thanksgiving weekend.  Everyone was upbeat
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Black Friday 2022 Thankful For Wireless Industry

A Week Until Black Friday, We Should All Be Thankful For The Industry We Work In!

Jon Horovitz - Nov 18, 2022
Thanksgiving is less than a week away and in just seven days it will be Black Friday.  How important has Black Friday become for retail?  In 2019 (right before the Covid pandemic), Black Friday beat CYBER MONDAY as the busiest digital shopping day.  Over 93 million people shopped online on
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MVNOS Grow Your Business With New Platforms And Products

MVNOs Need To Look At New Products & Platforms To Keep Up With The Big Guys

Jon Horovitz - Oct 21, 2022
I had a great week of listening and learning the past week.  First, I had the opportunity to meet in New York City with Dennis Bauer, the co-founder of San Francisco based GIGs.  GIGs is a “global operator in your pocket, without the hassle,” and is an embeddable, API-first operator
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Q4 2022 Are MVNOs Ready

It’s The 4th Quarter….. Are MVNOs Ready?

Jon Horovitz - Sep 30, 2022
I looked at the calendar today and was astonished to see that tomorrow is October 1st and the beginning of the fourth quarter.  It seems like only a few weeks ago that we were planning for January’s Consumer Electronics Show, prepaid sales for Tax Time, and adjusting our plans based
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