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Jon Horovitz

Jon Horovitz
Jon Horovitz has been in the wireless industry as a senior executive for 32+ years. He headed up sales and operations in leadership roles for McCaw Communications, AT&T Wireless, Nextel, Boost Mobile, and Sprint. He has owned an MVNO as well as assisted in the start-up of many others. In 2022, Jon was named United States Ambassador to MVNO Nation (based in London and supporting 6000+ MVNOS). His consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space. Jon would love to hear from you about any consultative needs you may have.

MVNO Success

The 6 Essential Components You Need To Operate An MVNO Successfully

Jon Horovitz - Dec 1, 2023
Now that you (hopefully) put together all of the pieces of your new MVNO, how do you make all of the parts work and talk to each other? There are six (6) Key Components to making your MVNO work from an operational standpoint.  I’m leaving out sales and marketing for
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How To Grow Your MVNO

Growing Your MVNO: Strategies for Gaining and Retaining Subscribers

Jon Horovitz - Nov 17, 2023
The MVNO space keeps getting more crowded with new entrants coming onboard every week. Our company, Atrium Unlimited Consulting (, is currently working with four entities to launch their MVNOs in the next 60-90 days; some with an aggregator and some with a direct agreement with the carrier.  Add to
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Prepaid SIM Cards On Display At Target Store

Where Should Customers Buy Their Mobile Phone Service?

Jon Horovitz - Oct 27, 2023
As I look at the calendar, the Holiday Shopping Season is now upon us and the December Holidays are less than two months away.  Coincidently, I was asked this week by a friend if they should purchase their wireless service from a major carrier or go through an MVNO.  I
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Mobile Phone Accessory Sales

How Do I As An MVNO or Dealer Get My Share Of Accessory Sales?

Jon Horovitz - Sep 29, 2023
It’s All About the Accessories! At the recent All Wireless and Prepaid Show, I overheard someone on the show floor say “wow, everyone is selling accessories.”  There is a reason for this.  According to a September, 2023 article by Globe Newswire, the mobile accessory business in the United States is
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All Wireless And Prepaid Expo 2023, Inside Caesars Palace, Las Vegas, NV

The All Wireless & Prepaid Expo Was A Smashing Success With Over 4,000 Attendees

Jon Horovitz - Aug 25, 2023
For anyone who has traveled to Las Vegas in August, the All Wireless & Prepaid Show is a must-stop for everyone connected to the wireless industry. This year’s event was no exception with over 4,000 attendees meeting, networking, socializing, and learning.  From its beginnings in 2008, this show has become
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What Can We Learn From MVNOs In Other Countries

What Can We Learn From MVNOs In Other Countries?

Jon Horovitz - Jul 28, 2023
As the United States Ambassador to MVNO Nation (United Kingdom), I have learned many new tactics for starting and operating an MVNO.  MVNO Nation claims to work with and support over 6000 MVNOs.  They state,  “We are a new type of community – bringing together global MVNOs and partners and
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So You Want To Startup An MVNO

Starting An MVNO, The Best Strategies For Success

Jon Horovitz - Jul 14, 2023
My phone rings two or three times a week and after exchanging pleasantries, I ask, “How can I be of assistance?” “I want to be an MVNO,” is what I hear. Okay, the MVNO business is strong, currently valued at $78 billion, and projected to grow to $140 billion by
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Strategies To Grow Your MVNO

Strategies To Grow Your MVNO

Jon Horovitz - Jun 9, 2023
Recently, our friends at MVNO Nation in the United Kingdom published an eBook entitled Strategies For Growth For MVNOs.  With a current worldwide market value of $70 Billion, MVNO growth is expected to surpass $148 Billion by 2032, just nine short years ahead.  Operators see the number one issue going forward
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Cracked Phone Screen

Memorial Day And The New Wireless Bill Of Rights

Jon Horovitz - May 26, 2023
And just like that in a blink of an eye, Memorial Day and the official start to Summer 2023 is upon us.  While many see this as simply a three-day holiday and an opportunity to save hundreds of dollars on everything from new cars, mattresses, and other household items, it’s
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MVNO Nation And The New Business Models

MVNO Nation And The New MVNO Business Models

Jon Horovitz - May 12, 2023
On Thursday, May 11th, I had the pleasure of virtually attending MVNO Nation’s New MVNO Business Models Virtual Forum.  The event featured MVNO experts speaking about the evolving MVNO landscape and how to both prepare for and thrive in our ever-changing industry. I wrote in this space last July about
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Carriers Buy All MVNOs?

Will There Be Any MVNOs Left Or Will The Carriers Buy Them All?

Jon Horovitz - Apr 28, 2023
Rumors swirled around the telecom industry for weeks that T-Mobile would be buying the Ryan Reynolds led Mint Mobile.  But the real shock came when T-Mobile announced it was not only acquiring Mint, but their largest MVNO in the dealer channel, Ultra Mobile (estimated 750,000 to 850,000 subscribers), and MVNO
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How Happier Wireless Customers Can Lead To Increased Profitability

How To Make Happier Wireless Customers For Increased Profitability

Jon Horovitz - Apr 7, 2023
I had the opportunity to moderate a panel discussion with the leaders of SkyPeak Technologies on April 6th where the topic was: “No One Cares About Your Network Speeds (and Other Industry Myths).” We covered a lot of ground and learned some interesting perspectives on what wireless and MVNO customers
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MVNO Nation MWC Recap And 5G

MVNO Nation Hosting MWC Recap & Virtual Forum That You Can Attend

Jon Horovitz - Mar 31, 2023
MWC Barcelona  We all got back from MWC and are still following up on the meetings we had, sending reminders, and actioning what we agreed on with our partners. But what have we learned? Do we know what this trendsetting event focused on this year and what to keep an
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Carrier Compatibility

Are Your Pre-Owned Handsets Carrier Compatible?

Jon Horovitz - Mar 24, 2023
Mobile carriers operate ever-changing networks in their management of protocols such as 5G and 6G. This impacts billions of devices operating on those networks globally. If this wasn’t challenging enough, device manufacturers make the same model of device with multiple internal hardware configurations. This makes matching devices to carriers a
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Is Your Data Safe?

Is Your Data Safe?

Jon Horovitz - Mar 10, 2023
There is an ongoing discussion on what would you rather lose, your wallet or your cellphone?  My unscientific research tells me that the 50+ age group would say their cellphone as most of us still carry credit cards, pictures of family, and other important information in our wallet that would
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