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Articles by Jon Horovitz

Jon Horovitz


Jon Horovitz
Jon Horovitz has been in the wireless industry as a senior executive for 33+ years. He headed up sales and operations in leadership roles for McCaw Communications, AT&T Wireless, Nextel, Boost Mobile, and Sprint. He has owned an MVNO as well as assisted in the start-up of many others. In 2022, Jon was named United States Ambassador to MVNO Nation (based in London and supporting 6000+ MVNOS). In 2024 he started The Boon of Wireless Podcast, available on all of the podcast streaming channels. The Boon of Wireless is a podcast about and for the wireless telecom community.

Jon's consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space.

Jon would love to hear from you about any consultative needs you may have.



PrologMobile Carrier Compatibility

PrologMobile Offers Network Compatibility Checker For MVNOs & Distributors

Jon Horovitz - Apr 26, 2024
I wrote in this space about a year ago about a very innovative company that makes sure that devices being purchased by carriers, MVNOs, & wholesale distributors are compatible with the networks that they are intended to be used on. PrologMobile, Inc (prologmobile.com) provides this service which in layman’s terms
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ACP Funding On Life Support

ACP Is On Life Support, Can Our Congress Fix It?

Jon Horovitz - Apr 5, 2024
“When the Affordable Connectivity Program runs out of money during the month of April, internet costs are expected to rise for 23 million US households — nearly 1 in 5 households,” according to CNN. Collectively, the program’s participants save nearly $700 million each month. The end of the ACP means that participants
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How Strong Is The MVNO Market?

How Healthy Is the MVNO Business?

Jon Horovitz - Mar 22, 2024
I am asked the question (today’s article headline), just how healthy is the MVNO business? I’m a big believer that you can make statistics say anything but the introduction of new MVNOs, aggregators and support platforms confirms to me that our business is very robust. There are a few MVNOs
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Boon Of Wireless Podcast

It’s Time for Mobile World Congress And The Boon Of Wireless Podcast!

Jon Horovitz - Feb 23, 2024
It’s Time for Mobile World Congress! This week’s article will be a short one with a couple of updates. World Mobile Congress (MWC – The Largest And Most Influential… | MWC Barcelona 2024) in Barcelona, Spain begins next week, February 26-29th. I’m happy to be attending my first MWC event
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Are Wireless Subscribers Switching To MVNOs?

Are Wireless Subscribers Considering Switching to MVNOs? How Can You Get Them To Switch To Your MVNO?

Jon Horovitz - Feb 9, 2024
In October, 2023, I wrote in this space: “Where Should I Buy My Wireless Service This Holiday Season?” The article outlined the pros and cons of buying a phone and service either through a corporate-owned retail store (AT&T, T-Mobile, Verizon), an independently owned branded store, a non-exclusive dealer, or an
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4q23 Industry Wireless Subscriber Adds

Industry Insights: FCC’s Proposed Broadband Consumer Labels & 4Q23 Wireless Carriers’ Subscriber Growth

Jon Horovitz - Jan 30, 2024
Hello and a Belated Happy New Year!  It was great to see so many old friends at CES in Las Vegas a few weeks ago and meet other shakers and movers in our industry.  While not traditionally a wireless show, the Venetian Hotel Wireless space was very well attended both
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2023 MVNO And Prepaid Award Winners

2023 Is A Wrap, Here Are The MVNO & Prepaid Award Winners!

Jon Horovitz - Dec 15, 2023
The Envelope Please! The 2nd Annual Jonny Awards As 2023 comes to a close, the most important part of my article today is to say THANK YOU to all of Atrium Unlimited’s clients, customers, suppliers, and friends.  Atrium Unlimited Consulting would not be here without your tremendous support.  From everyone at
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MVNO Success

The 6 Essential Components You Need To Operate An MVNO Successfully

Jon Horovitz - Dec 1, 2023
Now that you (hopefully) put together all of the pieces of your new MVNO, how do you make all of the parts work and talk to each other? There are six (6) Key Components to making your MVNO work from an operational standpoint.  I’m leaving out sales and marketing for
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How To Grow Your MVNO

Growing Your MVNO: Strategies for Gaining and Retaining Subscribers

Jon Horovitz - Nov 17, 2023
The MVNO space keeps getting more crowded with new entrants coming onboard every week. Our company, Atrium Unlimited Consulting (www.atriumunlimited.com), is currently working with four entities to launch their MVNOs in the next 60-90 days; some with an aggregator and some with a direct agreement with the carrier.  Add to
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Prepaid SIM Cards On Display At Target Store

Where Should Customers Buy Their Mobile Phone Service?

Jon Horovitz - Oct 27, 2023
As I look at the calendar, the Holiday Shopping Season is now upon us and the December Holidays are less than two months away.  Coincidently, I was asked this week by a friend if they should purchase their wireless service from a major carrier or go through an MVNO.  I
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Mobile Phone Accessory Sales

How Do I As An MVNO or Dealer Get My Share Of Accessory Sales?

Jon Horovitz - Sep 29, 2023
It’s All About the Accessories! At the recent All Wireless and Prepaid Show, I overheard someone on the show floor say “wow, everyone is selling accessories.”  There is a reason for this.  According to a September, 2023 article by Globe Newswire, the mobile accessory business in the United States is
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All Wireless And Prepaid Expo 2023, Inside Caesars Palace, Las Vegas, NV

The All Wireless & Prepaid Expo Was A Smashing Success With Over 4,000 Attendees

Jon Horovitz - Aug 25, 2023
For anyone who has traveled to Las Vegas in August, the All Wireless & Prepaid Show is a must-stop for everyone connected to the wireless industry. This year’s event was no exception with over 4,000 attendees meeting, networking, socializing, and learning.  From its beginnings in 2008, this show has become
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What Can We Learn From MVNOs In Other Countries

What Can We Learn From MVNOs In Other Countries?

Jon Horovitz - Jul 28, 2023
As the United States Ambassador to MVNO Nation (United Kingdom), I have learned many new tactics for starting and operating an MVNO.  MVNO Nation claims to work with and support over 6000 MVNOs.  They state,  “We are a new type of community – bringing together global MVNOs and partners and
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So You Want To Startup An MVNO

Starting An MVNO, The Best Strategies For Success

Jon Horovitz - Jul 14, 2023
My phone rings two or three times a week and after exchanging pleasantries, I ask, “How can I be of assistance?” “I want to be an MVNO,” is what I hear. Okay, the MVNO business is strong, currently valued at $78 billion, and projected to grow to $140 billion by
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Strategies To Grow Your MVNO

Strategies To Grow Your MVNO

Jon Horovitz - Jun 9, 2023
Recently, our friends at MVNO Nation in the United Kingdom published an eBook entitled Strategies For Growth For MVNOs.  With a current worldwide market value of $70 Billion, MVNO growth is expected to surpass $148 Billion by 2032, just nine short years ahead.  Operators see the number one issue going forward
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