Articles by Jon Horovitz
Jon Horovitz
Jon Horovitz has been in the wireless industry as a senior executive for 33+ years. He headed up sales and operations in leadership roles for McCaw Communications, AT&T Wireless, Nextel, Boost Mobile, and Sprint. He has owned an MVNO as well as assisted in the start-up of many others. In 2022, Jon was named United States Ambassador to MVNO Nation (based in London and supporting 6000+ MVNOS). In 2024 he started The Boon of Wireless Podcast, available on all of the podcast streaming channels. The Boon of Wireless is a podcast about and for the wireless telecom community.
Jon's consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space.
Jon would love to hear from you about any consultative needs you may have.
Jon's consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space.
Jon would love to hear from you about any consultative needs you may have.
When Do We Stop calling Tracfone, Metro, Boost, etc. MVNOs and Start Referring to them as Brands?
When one talks about the MVNO business, today’s landscape looks a whole lot different than it did just a few years ago. Robust MVNOs like Tracfone, Boost Mobile, Cricket, etc. dominated new subscribers and their growth trajectories were very impressive. So impressive that the major carriers took notice and decided
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CIXCI Can Help Your MVNO Sell Accessories To Boost Revenue With No Inventory Costs
Welcome to Almost Summer! In today’s column, I’d like to talk about one of the biggest money-makers and high-margin products that a wireless dealer sells….. ACCESSORIES. The accessory business continues to grow and provides great add-on sales opportunities for your sales staff and your online customers. Accessory Market Surge In
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PrologMobile Offers Network Compatibility Checker For MVNOs & Distributors
I wrote in this space about a year ago about a very innovative company that makes sure that devices being purchased by carriers, MVNOs, & wholesale distributors are compatible with the networks that they are intended to be used on. PrologMobile, Inc (prologmobile.com) provides this service which in layman’s terms
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ACP Is On Life Support, Can Our Congress Fix It?
“When the Affordable Connectivity Program runs out of money during the month of April, internet costs are expected to rise for 23 million US households — nearly 1 in 5 households,” according to CNN. Collectively, the program’s participants save nearly $700 million each month. The end of the ACP means that participants
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How Healthy Is the MVNO Business?
I am asked the question (today’s article headline), just how healthy is the MVNO business? I’m a big believer that you can make statistics say anything but the introduction of new MVNOs, aggregators and support platforms confirms to me that our business is very robust. There are a few MVNOs
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It’s Time for Mobile World Congress And The Boon Of Wireless Podcast!
It’s Time for Mobile World Congress! This week’s article will be a short one with a couple of updates. World Mobile Congress (MWC – The Largest And Most Influential… | MWC Barcelona 2024) in Barcelona, Spain begins next week, February 26-29th. I’m happy to be attending my first MWC event
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Are Wireless Subscribers Considering Switching to MVNOs? How Can You Get Them To Switch To Your MVNO?
In October, 2023, I wrote in this space: “Where Should I Buy My Wireless Service This Holiday Season?” The article outlined the pros and cons of buying a phone and service either through a corporate-owned retail store (AT&T, T-Mobile, Verizon), an independently owned branded store, a non-exclusive dealer, or an
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Industry Insights: FCC’s Proposed Broadband Consumer Labels & 4Q23 Wireless Carriers’ Subscriber Growth
Hello and a Belated Happy New Year! It was great to see so many old friends at CES in Las Vegas a few weeks ago and meet other shakers and movers in our industry. While not traditionally a wireless show, the Venetian Hotel Wireless space was very well attended both
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2023 Is A Wrap, Here Are The MVNO & Prepaid Award Winners!
The Envelope Please! The 2nd Annual Jonny Awards As 2023 comes to a close, the most important part of my article today is to say THANK YOU to all of Atrium Unlimited’s clients, customers, suppliers, and friends. Atrium Unlimited Consulting would not be here without your tremendous support. From everyone at
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The 6 Essential Components You Need To Operate An MVNO Successfully
Now that you (hopefully) put together all of the pieces of your new MVNO, how do you make all of the parts work and talk to each other? There are six (6) Key Components to making your MVNO work from an operational standpoint. I’m leaving out sales and marketing for
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Growing Your MVNO: Strategies for Gaining and Retaining Subscribers
The MVNO space keeps getting more crowded with new entrants coming onboard every week. Our company, Atrium Unlimited Consulting (www.atriumunlimited.com), is currently working with four entities to launch their MVNOs in the next 60-90 days; some with an aggregator and some with a direct agreement with the carrier. Add to
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Where Should Customers Buy Their Mobile Phone Service?
As I look at the calendar, the Holiday Shopping Season is now upon us and the December Holidays are less than two months away. Coincidently, I was asked this week by a friend if they should purchase their wireless service from a major carrier or go through an MVNO. I
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How Do I As An MVNO or Dealer Get My Share Of Accessory Sales?
It’s All About the Accessories! At the recent All Wireless and Prepaid Show, I overheard someone on the show floor say “wow, everyone is selling accessories.” There is a reason for this. According to a September, 2023 article by Globe Newswire, the mobile accessory business in the United States is
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The All Wireless & Prepaid Expo Was A Smashing Success With Over 4,000 Attendees
For anyone who has traveled to Las Vegas in August, the All Wireless & Prepaid Show is a must-stop for everyone connected to the wireless industry. This year’s event was no exception with over 4,000 attendees meeting, networking, socializing, and learning. From its beginnings in 2008, this show has become
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What Can We Learn From MVNOs In Other Countries?
As the United States Ambassador to MVNO Nation (United Kingdom), I have learned many new tactics for starting and operating an MVNO. MVNO Nation claims to work with and support over 6000 MVNOs. They state, “We are a new type of community – bringing together global MVNOs and partners and
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