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Jon Horovitz

Jon Horovitz
Jon Horovitz has been in the wireless industry as a senior executive for 31+ years. He headed up sales and operations in leadership roles for McCaw Communications, AT&T Wireless, Nextel, Boost Mobile, and Sprint. He has owned an MVNO as well as assisted in the start-up of many others. His consulting company, Atrium Unlimited, LLC advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space. Jon would love to hear from you about any consultative needs you may have. Please visit

How MVNOs Can Save Themselves Money

How Your MVNO Can Save Money

Jon Horovitz - Jan 13, 2023
As we enter 2023 and close out 2022, many companies are preparing end of year reports and most likely looking at what expenses affected their bottom line, whether it be net income, EBITA or another metric/KPI that they use to effectively manage their business.  Our MVNOs are no different and
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2022 MVNO & Prepaid Award Winners

2022 Is A Wrap, Here Are The MVNO & Prepaid Award Winners!

Jon Horovitz - Dec 23, 2022
And Just Like That……. 2022 is coming to a close.  First and Foremost, Happy and Healthy Holidays to all of our clients, customers, suppliers, and friends.  Atrium Unlimited Consulting ( would not be here without your tremendous support.  From everyone at Atrium, THANK YOU for a Great 2022! 2022 was
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Extend Support After Layoffs At Wireless Advocates

‘Tis The Season For Giving & Supporting Each Other After Massive Layoffs

Jon Horovitz - Dec 9, 2022
The December Holidays are almost upon us with Hannukah starting on the 18th, Kwanza on the 26th, and of course, we are just two weeks away from Christmas.  In my last article, I asked industry executives what they were thankful for as we entered the Thanksgiving weekend.  Everyone was upbeat
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Black Friday 2022 Thankful For Wireless Industry

A Week Until Black Friday, We Should All Be Thankful For The Industry We Work In!

Jon Horovitz - Nov 18, 2022
Thanksgiving is less than a week away and in just seven days it will be Black Friday.  How important has Black Friday become for retail?  In 2019 (right before the Covid pandemic), Black Friday beat CYBER MONDAY as the busiest digital shopping day.  Over 93 million people shopped online on
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MVNOS Grow Your Business With New Platforms And Products

MVNOs Need To Look At New Products & Platforms To Keep Up With The Big Guys

Jon Horovitz - Oct 21, 2022
I had a great week of listening and learning the past week.  First, I had the opportunity to meet in New York City with Dennis Bauer, the co-founder of San Francisco based GIGs.  GIGs is a “global operator in your pocket, without the hassle,” and is an embeddable, API-first operator
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Q4 2022 Are MVNOs Ready

It’s The 4th Quarter….. Are MVNOs Ready?

Jon Horovitz - Sep 30, 2022
I looked at the calendar today and was astonished to see that tomorrow is October 1st and the beginning of the fourth quarter.  It seems like only a few weeks ago that we were planning for January’s Consumer Electronics Show, prepaid sales for Tax Time, and adjusting our plans based
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MVNO Nation On The Digitalization of MVNOs

MVNO Nation On The Digitalization of MVNOs!

Jon Horovitz - Sep 9, 2022
Digitization is the process of converting information into a digital format. The result is the representation of an object, sound, image, document or signal obtained by generating a series of numbers that describe a discreet set of points or samples (Wikipedia). My friends at MVNO Nation ( over in the
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How Pre-Owned Phones Can Benefit You And Your MVNO Customers

How Pre-Owned Phones Can Benefit You And Your MVNO Customers

Jon Horovitz - Aug 26, 2022
This past May, I wrote about why consumers purchase certain handsets to go along with their wireless service plan.  I received quite a few comments, one of the main areas being the risks or benefits of buying a used phone. Call them pre-owned, used, renewed, refurbished, certified or a half
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Consumer Cellular On Display At A Local Area Target

An Interview With Consumer Cellular’s CMO, Craig Lister

Jon Horovitz - Aug 19, 2022
Consumer Cellular has been one of the greatest success stories in the MVNO space.  Founded in 1995 in Portland, Oregon, Consumer Cellular helped to pioneer providing cellular service to the 50-plus-year-old demographic and now boasts over 4 million customers! The company is known for providing a superb customer experience.  They
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Big Cable Surpasses 9 Million Wireless Subscribers

Big Cable Hits 9 Million Wireless Subs, What’s The Key To Their Success & Can Your MVNO Compete?

Jon Horovitz - Aug 5, 2022
The lazy, hazy and in most spots, non-rainy days of summer have not cooled off wireless sales.  With today being August 5th, is it really only 31 days until Labor Day?  If you’ve been vacationing, here’s what’s going on: Charter Communications (Spectrum Mobile) and Comcast (Xfinity) had tremendous Q2, 2022
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MVNO Nation

MVNO Nation is Taking Over the World!

Jon Horovitz - Jul 1, 2022
It seems that we in the United States are not the only ones with challenges and opportunities with regard to MVNOs.  I was recently introduced to a wonderful new organization, MNVO Nation, in London and attended (virtually) two of their latest events that brought together leaders from the United Kingdom,
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Should You Hire A Consultant For Your MVNO?

Should Your MVNO Use A Consultant?

Jon Horovitz - Jun 17, 2022
Most small business owners think they know everything, I know I did.  Okay, without this being a history lesson, I have been in the wireless mobility, communications, telecom, cellular or call it whatever you want industry for thirty-one (31+) years.  When some people criticize younger people for walking around with
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Taxes And Fees Phone Bill

What Are These Fees On My Phone Bill And Why Do They Keep Going Up?

Jon Horovitz - Jun 3, 2022
Although still struggling with gas pricing, food costs skyrocketing, rents going up and everything else tied into our current inflation issues as well as the pundits talking about a possible recession, most people thought they had figured out their monthly telecom costs. With unlimited talk, text, and data, phone bills
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Mobile Phone

It’s All About the Phones, Or Is It? What Are the Reasons For Purchasing A Specific Model?

Jon Horovitz - May 20, 2022
If you’re reading this on your mobile phone, please stop and ask yourself, “why did I buy this particular model?”  Is it an Apple, Samsung, Motorola, Google, TCL, OnePlus, or a lesser-known brand that most of the non-exclusive dealers sell?  Is it new?  Refurbished?  Did you get device protection, or
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While MVNOs Were Sleeping, Cable Companies Added 8.5m Subscribers

While MVNOs Were Sleeping, Cable Companies Added 8.5m Wireless Subs

Jon Horovitz - May 6, 2022
For most of us in the wireless business, it is common knowledge that “the first handheld cellular phone call was made on April 3, 1973, by Motorola engineer Martin Cooper from Sixth Avenue in New York while walking between 53rd and 54th streets. Cooper hoisted the 2 1/2-pound prototype to his ear
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