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Jon Horovitz

Jon Horovitz has been in the wireless industry as a senior executive for 30+ years. He headed up sales and operations in leadership roles for McCaw Communications, AT&T Wireless, Nextel, Boost Mobile, and Sprint. He has owned an MVNO as well as assisted in the start-up of three others. His consulting company, Atrium Unlimited, LLC advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space. Jon would love to hear from you about any consultative needs you may have. Please visit

How Can My MVNO Be The Best?

How Can My MVNO “Be The Best?”

Jon Horovitz - Oct 15, 2021
I was reading the September 30, 2021 article from TechRadar Pro who recently had their Mobile Industry Awards 2021 in the United Kingdom.  Congratulations to Sky Mobile who was named Best MVNO. How does one “become the best” in any category, let alone the crowded MVNO space, especially here in
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MVNOs Make Money In The 4th Quarter

The Fourth Quarter is THE Quarter for MVNOs!

Jon Horovitz - Oct 1, 2021
Looking at the calendar, it’s hard to believe that 2021 has entered into the fourth quarter. Summer has ended, baseball is moving into the playoff stage, pro hockey and basketball seasons start soon and we are already into the fourth week of professional football. It’s also time for our busiest
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MVNO Growth Unstoppable

MVNO Growth Is Unstoppable!

Jon Horovitz - Sep 17, 2021
For every failure amongst former MVNOs (ESPN, Disney, AMP’d, etc. etc.) there are incredible success stories of those MVNOs that have solved the puzzle of having BOTH a Differentiator and a Distribution plan and have filled a new or underserved niche. A study put out earlier this year shows that
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The 4G To 5G Carrier Network Evolution

Breakdown Of Carrier 5G Networks, And How MVNOs Should Strategize

Jon Horovitz - Aug 20, 2021
At the end of my last article, I said that I would provide a comprehensive overview of where the three top carriers are with their 5G buildout, based on interviews with industry experts. While the amount of coverage is growing every day, the message to wireless subscribers is still a
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MVNOs: 5G And You!

Jon Horovitz - Aug 13, 2021
The 5G hype train is here and there is no slowing it down. 5G will change everything about wireless connecting, from networking, streaming, latency, video calling, gaming and so much more. The IoT pundits are predicting 30 billion connections by 2025 and 5G will impact industries such as transportation, utilities,
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Help Wanted, Is Your MVNO Ready?

Help Wanted….. Is Your MVNO Ready?

Jon Horovitz - Jul 23, 2021
Help Wanted….. Is Your MVNO Ready? Now that the headline has grabbed you, what do you mean, Jon, that Help is Wanted? I mean that there are many segments of customers that are not being served by wireless providers. Too many carriers, MVNOs, resellers, etc. go after the regular users……
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How Dealers Make Money In Wireless

How Dealers Can Make Money In Wireless

Jon Horovitz - Jul 2, 2021
I had the opportunity to be interviewed during the inaugural Dealer Success Summit (DSS ’21) in May as part of National Independent Wireless Dealer Month. DSS ’21 was an entire month long virtual seminar! Each week-day featured as many as 4 sessions (each no longer than 30 minutes.) DSS ‘21
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Why Do MVNOs Fail?

Why Do MVNOs Fail?

Jon Horovitz - Jun 18, 2021
If you’ve been following my writing on the why, how, and reasons to get into the MVNO space, I’ve talked about various pain points that need to be solved in order to be successful: having a differentiator establishing a distribution strategy knowing your target market being well-funded trying to compete
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How To Start Your Own MVNO

How To Start Your Own MVNO

Jon Horovitz - Jun 4, 2021
Last time I wrote about Things to Know Before Starting an MVNO. Now I’m going to take you through the process of actually starting one. A mobile virtual network operator (MVNO) is a wireless company that does not have its own wireless network infrastructure, like the towers owned and operated
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Things To Know And Consider Before Starting An MVNO

Things You Must Know Before Starting Your Own MVNO

Jon Horovitz - May 21, 2021
I have written articles for BestMVNO on the MVNO space, discussing what an MVNO means for the carriers, dealers and customers; why should I buy from an MVNO, what differentiates MVNOs from each other (and the carrier) and what markets the MVNO serves. With all of your feedback, the one
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MVNO Owners Discuss The Future Of The Industry

MVNO Owners Get Together, Discuss Future Of The Industry

Jon Horovitz - Apr 30, 2021
The Focus is on MVNOs’, Are You Ready to Adapt? I had the pleasure of attending the Informa MVNO Series North America Digital Symposium this week, hosted by Will Townsend of Moor Insights and Strategy ( ). It was two days of discussions involving new innovation and monetization opportunities for
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Good Communication Between MVNOs And Dealers Builds Trust

MVNOs Need To Build Trust With Their Dealers That Flows Down To Consumers

Jon Horovitz - Apr 16, 2021
Did thousands of customers suddenly decide that the service stinks?  Not when unscrupulous dealers see the opportunity to simply insert a new sim card from an MVNO that operates on the same MNO and tell the customer, “it’s the same network you’re on now, just a different carrier name will
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To Niche Or Not To Niche? That Is The Question

To Niche or Not to Niche? That is the Question MVNOs Must Ask!

Jon Horovitz - Apr 2, 2021
What’s my niche? Who am I going to target? Where can I generate more sales by having a laser focus on a specific target audience? These are questions that every MVNO should be asking themselves so they don’t wind up as a “me-too” provider or continue to fuel the price
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MVNOs What's Your Distribution Strategy?

MVNOS, What’s Your Distribution Strategy?

Jon Horovitz - Mar 19, 2021
What ARE The 4 P’s Of Marketing? Any of us that took an Intro to Marketing class, or learned the hard way by learning how to attract customers through trial and error, know that there are four P’s in Marketing: Product, Pricing Promotion, and Placement. For most of us in
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MVNOs Must Differentiate To Survive

MVNO’s: What’s Your Differentiator?

Jon Horovitz - Mar 5, 2021
Differentiator, Verb. Recognize or ascertain what makes someone or something different. There are dozens upon dozens of MVNOs in North America. True, the big national guys hold the majority of market share. But for every Tracfone, Boost Mobile, and Consumer Cellular, there are some small, and mostly efficient MVNOs that have
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