Today a reader left me a comment asking what happened to ROK Mobile's $50 unlimited data plan. They said it could no longer be found on the ROK Mobile website and asked me if I could verify its existence. After taking a look myself, I see that it has indeed disappeared. In fact when it left, it took another plan with it. ROK Mobile's 6GB $40 plan that operated on the AT&T network is also gone. Using the Wayback Machine Internet Archives, we can see that the plans were still listed on ROK Mobile's website as of January 23, 2018. So the changes must have been made sometime in the past two and a half weeks.
With the plans removed, ROK Mobile's base phone plan lineup now looks like this:
ROK Mobile's Current Base Phone Plan Lineup
Using The Sprint Network
- $25/month - unlimited talk and text with 1GB of hard capped 4G LTE data
- $35/month - unlimited talk, text and data with the first 4GB at high speeds
- $45/month - unlimited talk, text and data. Data prioritization policy applied after more than 20GB of data has been consumed in a month. This means that speeds may be temporarily slowed during times of heavy network traffic once more than 20GB of data has been consumed. Video streaming limited to 480p.
Using The Verizon Network
- $20/month - unlimited talk and text with 500 MB of hard capped high speed data
- $35/month - unlimited talk, text and data with the first 4GB at high speeds
- $40/month - unlimited talk, text and data with the first 8GB at high speeds
Using The AT&T Network
- $30/month - unlimited talk, text and data with the first 3GB at 4G LTE data speeds
- $50/month - unlimited talk, text and data with the first 8GB at 4G LTE data speeds
No matter which network is used, all of ROK Mobile's plans include international calling, roadside assistance and a rewards program. ROK Mobile also sells one "Super Plan" that works on any network for $49/month. That plan includes unlimited talk, text and data with the first 3.5GB at 4G LTE data speeds. It also comes with a few unusual perks such as accidental death insurance, burial and cremation service, family legal services, telemedicine, pharmacy savings and ID theft insurance.
What Happened To The Plans?
ROK Mobile has not stated why it pulled the plans, so I can only speculate as to what happened. It's possible that they weren't very popular or that the multi-carrier MVNO is trying to negotiate a better deal with its network partners to get better pricing for the plans that it removed. It's also possible that ROK Mobile removed the plans to eliminate some of the overlapping prices that it had. If it had kept them, ROK Mobile would have had two different plans priced at $40/month and two different plans priced at $50/month all with different feature sets. So this change helps to simplify things for ROK Mobile and its potential customers.
ROK Mobile does still have overlapping plans at the $35 price point, one on the Verizon network and one using Sprint's network. Aside from being on different networks, those two plans do at least have identical feature sets.