Wireless TV Ads

Consumer Cellular has relaunched a second-month free promotion, as noted in the latest edition of Wave7 Research’s prepaid report. BestMVNO reported the same type of offer running last July. Switchers that subscribe to Consumer Cellular by May 31, will get their second month of service free. The MVNO is running

FreedomPop has hired NBA Hall of Famer Julius Erving, better known as “Dr. J,” to be their new company spokesperson, as noted in Wave7 Research’s latest prepaid report filing. This move marks a significant shift in the marketing strategy for FreedomPop. Erving just recently celebrated his 74th birthday. Targeting A

Tello Mobile has launched its first TV ad campaign, BestMVNO has learned. A total of two ads were launched in February. It is not clear how many times either ad has aired, but according to iSpot, the ads launched two days apart. One ad, titled “Set Your Mobile Free” began

Consumer Cellular has launched a new promotion as detailed in a recently filed prepaid report by the firm Wave7 Research. New customers can receive a $5/month discount for their first 12 months of service by using the promo code FIRSTYEAR15 during sign-up. This discount is applied as a monthly bill

PureTalk has launched a new promotion offering a free Samsung Galaxy A15, as noted by Wave7 Research in its latest prepaid market report. This deal, described by Wave7 Research as a tax season offer, aligns with the period when wireless brands traditionally introduce their tax season offers. The free phone

Mint Mobile has launched perhaps its last two TV commercials of the holiday shopping season to promote its offer of buy 3 months get 3 months free. The offer, which launched in mid-November, has been updated with a limited time twist that’s highlighted in one of the new TV ads.

Boost Infinite debuted a new TV ad over this past weekend. According to iSpot.tv the ad is entitled “Boost Infinite’s Wireless Utopia: Explorer.” I find this ad to be significant as its the first TV ad from Boost Infinite that explicitly states that subscribers get coverage from “three of the

Last Friday, Verizon Wireless announced that it had hired a new celebrity spokesperson for its prepaid brand Straight Talk Wireless. That spokesperson is actor and comedian Jim Gaffigan. In the years prior, actor Ed O’Neil fulfilled that role in a less pronounced way as served as the voiceover in Straight

Red Pocket Mobile has ramped up its advertising spend. The firm Wave7 Research detailed in its latest prepaid report that the MVNO launched three new TV ads in June. BestMVNO has since learned a fourth TV ad was also launched. But that’s not all, in May, Red Pocket Mobile launched

In March 2022, Consumer Cellular signed Ted Danson to be their company spokesperson. Soon after that, Danson appeared in a plethora of TV ads touting the brand. His face was also plastered onto the Consumer Cellular website. But no new TV ads featuring Ted Danson had launched since September 2022.

PureTalk and Straight Talk have both launched TV ads touting a free phone offer. For Straight Talk, the ad and offer represent an evolution of the brand since being taken over by Verizon. Prior to Verizon’s ownership, Straight Talk really didn’t offer or advertise free phones. PureTalk, the longtime AT&T

PureTalk has launched a new TV ad pitching to viewers that they offer a 100% money-back guarantee with 50% off. PureTalk’s homepage is now strongly highlighting the guarantee and it is the headline feature on the page. Wave7 Research detailed the newly launched TV ad in a report that the

Verizon has begun the marketing push of Total by Verizon with the launch of a couple of TV ads. There’s an ad in Spanish and one in English. Both ads appear to have launched yesterday, 11/8/2022, and have had limited airings thus far. “No Contract, No Credit Check Carrier” TV

Charter Communication’s Spectrum Mobile has been rapidly accumulating subscribers. In July of 2022, Charter announced Spectrum Mobile had amassed 4.3m subscribers up a whopping 1.3m subs year over year and 344,000 from the previous quarter. Now the brand looks to further accelerate growth with the launch of a specially priced

It’s back to school time and for prepaid wireless customers, it’s sign up and save season. Parents want to keep in touch with their students in transit to and from school and during any after school activities. Traditionally, moms and dads will upgrade their devices, handing down their old phones