Boost Mobile has a new customer offer out. An online-only deal will get new subscribers three months of wireless service for $15 total. That's an average cost of just $5/month. Taxes and fees seemed to be included when I started going through the checkout process for this deal. However, the checkout page says that once the plan is activated "you authorize Boost Mobile to charge your card to auto-pay your monthly total fee plus any additional taxes and surcharges."
The plan included with the offer comes with unlimited talk and text with 5GB of monthly hard-capped data at up to 5G data speeds. Boost Mobile's website currently erroneously lists the plan as including unlimited 2G data. A customer service rep claims the website is in the process of being updated to fix this error. The 5GB plan normally costs $45 every three months, or an average of $15/month.
Customers wishing to purchase this plan will get a free SIM card with free shipping. Boost claims the SIM card has a retail value of $9.99, and shipping is valued at $4.99. The plan is available for use on the AT&T network. No end date for the offer has been specified.
The timing of this deal is interesting and it comes after the three major carriers, AT&T, T-Mobile, and Verizon found ways to raise prices and/or increase fees. The deal is also likely a response to Mint Mobile's newest offer. Mint Mobile has cut the pricing of a majority of its wireless plans making all plans available to new customers for just $15/month for their first three months. Mint's new deal is supported by TV advertising and specifically calls out the major carriers for raising their prices/fees.
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Boost's new 5GB plan offer significantly undercuts Mint's promo. Boost's deal is being advertised through social media platforms such as Facebook.