Articles by Jon Horovitz
Jon Horovitz
Jon Horovitz has been in the wireless industry as a senior executive for 33+ years. He headed up sales and operations in leadership roles for McCaw Communications, AT&T Wireless, Nextel, Boost Mobile, and Sprint. He has owned an MVNO as well as assisted in the start-up of many others. In 2022, Jon was named United States Ambassador to MVNO Nation (based in London and supporting 6000+ MVNOS). In 2024 he started The Boon of Wireless Podcast, available on all of the podcast streaming channels. The Boon of Wireless is a podcast about and for the wireless telecom community.
Jon's consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space.
Jon would love to hear from you about any consultative needs you may have.
Jon's consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space.
Jon would love to hear from you about any consultative needs you may have.
‘Tis The Season For Giving & Supporting Each Other After Massive Layoffs
The December Holidays are almost upon us with Hannukah starting on the 18th, Kwanza on the 26th, and of course, we are just two weeks away from Christmas. In my last article, I asked industry executives what they were thankful for as we entered the Thanksgiving weekend. Everyone was upbeat
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A Week Until Black Friday, We Should All Be Thankful For The Industry We Work In!
Thanksgiving is less than a week away and in just seven days it will be Black Friday. How important has Black Friday become for retail? In 2019 (right before the Covid pandemic), Black Friday beat CYBER MONDAY as the busiest digital shopping day. Over 93 million people shopped online on
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MVNOs Need To Look At New Products & Platforms To Keep Up With The Big Guys
I had a great week of listening and learning the past week. First, I had the opportunity to meet in New York City with Dennis Bauer, the co-founder of San Francisco based GIGs. GIGs is a “global operator in your pocket, without the hassle,” and is an embeddable, API-first operator
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It’s The 4th Quarter….. Are MVNOs Ready?
I looked at the calendar today and was astonished to see that tomorrow is October 1st and the beginning of the fourth quarter. It seems like only a few weeks ago that we were planning for January’s Consumer Electronics Show, prepaid sales for Tax Time, and adjusting our plans based
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MVNO Nation On The Digitalization of MVNOs!
Digitization is the process of converting information into a digital format. The result is the representation of an object, sound, image, document or signal obtained by generating a series of numbers that describe a discreet set of points or samples (Wikipedia). My friends at MVNO Nation (www.MVNOnation.com) over in the
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How Pre-Owned Phones Can Benefit You And Your MVNO Customers
This past May, I wrote about why consumers purchase certain handsets to go along with their wireless service plan. I received quite a few comments, one of the main areas being the risks or benefits of buying a used phone. Call them pre-owned, used, renewed, refurbished, certified or a half
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An Interview With Consumer Cellular’s CMO, Craig Lister
Consumer Cellular has been one of the greatest success stories in the MVNO space. Founded in 1995 in Portland, Oregon, Consumer Cellular helped to pioneer providing cellular service to the 50-plus-year-old demographic and now boasts over 4 million customers! The company is known for providing a superb customer experience. They
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Big Cable Hits 9 Million Wireless Subs, What’s The Key To Their Success & Can Your MVNO Compete?
The lazy, hazy and in most spots, non-rainy days of summer have not cooled off wireless sales. With today being August 5th, is it really only 31 days until Labor Day? If you’ve been vacationing, here’s what’s going on: Charter Communications (Spectrum Mobile) and Comcast (Xfinity) had tremendous Q2, 2022
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MVNO Nation is Taking Over the World!
It seems that we in the United States are not the only ones with challenges and opportunities with regard to MVNOs. I was recently introduced to a wonderful new organization, MNVO Nation, in London and attended (virtually) two of their latest events that brought together leaders from the United Kingdom,
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Should Your MVNO Use A Consultant?
Most small business owners think they know everything, I know I did. Okay, without this being a history lesson, I have been in the wireless mobility, communications, telecom, cellular or call it whatever you want industry for thirty-one (31+) years. When some people criticize younger people for walking around with
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What Are These Fees On My Phone Bill And Why Do They Keep Going Up?
Although still struggling with gas pricing, food costs skyrocketing, rents going up and everything else tied into our current inflation issues as well as the pundits talking about a possible recession, most people thought they had figured out their monthly telecom costs. With unlimited talk, text, and data, phone bills
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It’s All About the Phones, Or Is It? What Are the Reasons For Purchasing A Specific Model?
If you’re reading this on your mobile phone, please stop and ask yourself, “why did I buy this particular model?” Is it an Apple, Samsung, Motorola, Google, TCL, OnePlus, or a lesser-known brand that most of the non-exclusive dealers sell? Is it new? Refurbished? Did you get device protection, or
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While MVNOs Were Sleeping, Cable Companies Added 8.5m Wireless Subs
For most of us in the wireless business, it is common knowledge that “the first handheld cellular phone call was made on April 3, 1973, by Motorola engineer Martin Cooper from Sixth Avenue in New York while walking between 53rd and 54th streets. Cooper hoisted the 2 1/2-pound prototype to his ear
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The Value Of Free, Is It Really Free Phones, And Free Service?
What value can you assign to “Free?” This debate has been going on for years and has now found its way into the wireless connectivity world. The old adage that “if something seems too good to be true, it probably is” has steered most intelligent people away from getting something
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Should MVNOs Attend Trade Shows?
It’s that time of year again. Looking at the calendar, it’s almost Trade Show season. Trade Shows come along at this time every year like taxes and the Academy Awards (but without any slapping). Sorry…….. too soon? Everyone in our business has most likely been to a trade show for
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