Articles by Jon Horovitz
Jon Horovitz
Jon's consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space.
Jon would love to hear from you about any consultative needs you may have.
By Jon Horovitz • 12/09/22
The December Holidays are almost upon us with Hannukah starting on the 18th, Kwanza on the 26th, and of course, we are just two weeks away from Christmas. In my last article,...
By Jon Horovitz • 11/18/22
Thanksgiving is less than a week away and in just seven days it will be Black Friday. How important has Black Friday become for retail? In 2019 (right before the Covid pande...
By Jon Horovitz • 10/21/22
I had a great week of listening and learning the past week. First, I had the opportunity to meet in New York City with Dennis Bauer, the co-founder of San Francisco based GIG...
By Jon Horovitz • 09/30/22
I looked at the calendar today and was astonished to see that tomorrow is October 1st and the beginning of the fourth quarter. It seems like only a few weeks ago that we were...
By Jon Horovitz • 09/09/22
Digitization is the process of converting information into a digital format. The result is the representation of an object, sound, image, document or signal obtained by genera...
By Jon Horovitz • 08/26/22
This past May, I wrote about why consumers purchase certain handsets to go along with their wireless service plan. I received quite a few comments, one of the main areas bein...
By Jon Horovitz • 08/19/22
Consumer Cellular has been one of the greatest success stories in the MVNO space. Founded in 1995 in Portland, Oregon, Consumer Cellular helped to pioneer providing cellular...
By Jon Horovitz • 08/05/22
The lazy, hazy and in most spots, non-rainy days of summer have not cooled off wireless sales. With today being August 5th, is it really only 31 days until Labor Day? If you...
By Jon Horovitz • 07/01/22
It seems that we in the United States are not the only ones with challenges and opportunities with regard to MVNOs. I was recently introduced to a wonderful new organization,...
By Jon Horovitz • 06/17/22
Most small business owners think they know everything, I know I did. Okay, without this being a history lesson, I have been in the wireless mobility, communications, telecom,...
By Jon Horovitz • 06/03/22
Although still struggling with gas pricing, food costs skyrocketing, rents going up and everything else tied into our current inflation issues as well as the pundits talking a...
By Jon Horovitz • 05/20/22
If you’re reading this on your mobile phone, please stop and ask yourself, “why did I buy this particular model?” Is it an Apple, Samsung, Motorola, Google, TCL, OnePlus, or...
By Jon Horovitz • 05/06/22
For most of us in the wireless business, it is common knowledge that “the first handheld cellular phone call was made on April 3, 1973, by Motorola engineer Martin Cooper from...
By Jon Horovitz • 04/22/22
What value can you assign to “Free?” This debate has been going on for years and has now found its way into the wireless connectivity world. The old adage that “if something...
By Jon Horovitz • 04/01/22
It’s that time of year again. Looking at the calendar, it’s almost Trade Show season. Trade Shows come along at this time every year like taxes and the Academy Awards (but w...