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Digitization is the process of converting information into a digital format. The result is the representation of an object, sound, image, document or signal obtained by generating a series of numbers that describe a discreet set of points or samples (Wikipedia).
My friends at MVNO Nation (www.MVNOnation.com) over in the United Kingdom recently sent me two very timely and valuable Whitepapers that could be helpful if you're looking into digitalisation of an MVNO (they spell it a little different over there!). I thought it would be a great idea to share with all of our MVNO ecosystems over here in the United States (and whoever else reads BestMVNO and visits my LinkedIn www.LinkedIn.com/in/jonhorovitz)
As I wrote about back in July, MVNO Nation was founded by Ewa Campbell and Ela Lewczuk whose global community acts as MVNOs business accelerator.
"Our goal is to bring MVNO decision makers to exchange ideas, learn from each other and solve issues together via dedicated informational and networking sessions allowing them to meet each other, and connect with operators and solution providers. But that’s not all, we are reaching out beyond the MVNOs market and enabling much needed ideas to exchange with IoT, blockchain, Fintech, 5G and AI experts and start-ups”.
Ewa Campbell continues: “The current situation is affecting all the mega trends we have been following over the last few years. What we can say with certainty is that the digitalization is going to be accelerated beyond even the most optimistic predictions. As we are continuing to work from home and digitalizing our human interactions, the businesses continuing investments into developing digital marketing and sales strategies and automating their services; the push for the development of more reliable networks (5G mostly) and digitalization of every aspect of the business will continue. How is the acceleration of digitalization affecting MVNOs and their customers? Our whitepapers address exactly that.”
The first whitepaper is titled “Digital MVNOs: Simplicity from Complexity.”
This paper explains how winning MVNOs embrace digital transformation to become more customer-centric, and efficient in operations and cost structure.
The second whitepaper is “MVNO Digitalisation: Enabling New Services.”
This edition provides a deep dive into the opportunities that digitalization provides in regard to new service offerings. And explains how to utilize 5G, cloud, and eSim to launch these.
And Just What is MVNO Nation’s Core Business Advice Right Now?
MVNO Nation experts who actively share their views in the company’s whitepapers and during virtual forums all agree that to grow business MVNOs should focus their efforts on these three strategy pillars:
Marketing: How to understand your customers better and build a future-proof value proposition. How to decrease customer acquisition costs and streamline distribution in the post-Covid era of e-commerce.
Service differentiation: Where is the true growth? Is vertical or horizontal expansion the right route for MVNOs? If a horizontal one - which new services are truly in demand and increase customer stickiness?
Digitalization: Finding the right balance while digitalizing your service offering to cater to the needs of tech-savvy customers who require full flexibility and easy access to all services, while maintaining the customer base that still requires traditional customer support.
With regards to Digitalization, here's another simple definition:
According to Gartner, “Digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business. Digitalization is the process of making workflows and processes easier and more efficient.” Digitalization - Search (bing.com)
My conversations with both Ewa and Ela, and the success of their recent shows, reflects the success thus far for MVNO Nation. I encourage you to take the time to read their two new Whitepapers and feel free to comment back to me or visit MVNOnation.com Atrium Unlimited would love to help you with your digital transformation. Let us know how we can help at AtriumUnlimited.com
MVNO Nation’s next big event is in Valencia, Spain November 16-17th, 2022 at the Five Star Hotel Balneario Las Arenas. Please see their website for all of the details. I hope to see you there!
That’s it for this week. Enjoy reading the Whitepapers listed below.
Good Selling!
Jon
Jon's consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space.
Jon would love to hear from you about any consultative needs you may have.