Articles by Jon Horovitz
Jon Horovitz
Jon Horovitz has been in the wireless industry as a senior executive for 33+ years. He headed up sales and operations in leadership roles for McCaw Communications, AT&T Wireless, Nextel, Boost Mobile, and Sprint. He has owned an MVNO as well as assisted in the start-up of many others. In 2022, Jon was named United States Ambassador to MVNO Nation (based in London and supporting 6000+ MVNOS). In 2024 he started The Boon of Wireless Podcast, available on all of the podcast streaming channels. The Boon of Wireless is a podcast about and for the wireless telecom community.
Jon's consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space.
Jon would love to hear from you about any consultative needs you may have.
Jon's consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space.
Jon would love to hear from you about any consultative needs you may have.
Why Are There So Many MVNO’s?
A few years ago, a wireless cohort and I sat down and researched just how many MVNO’s were operating in the United States. We came up with 171 at the time. On each instance of one MVNO failing or another MVNO launching, he would call me and say, “there are
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MVNOs, Use Social Media For Growth
What is Social Media? Surprisingly, many MVNOs still lack a strong social media presence. And some of the MVNOs that do utilize it, don’t do so efficiently. Perhaps some MVNO owners don’t fully understand what social media really is and its importance to their business. There’s a recent article by
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MVNOs Have GREAT Offers… But Did You Read The Fine Print?
Ah….. the fourth quarter. One of the top two times of the year for wireless sales; the other is Tax Time for prepaid in March/April which I could never understand; the first thing that people do when receiving their tax refund is to run out a buy a new cell
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How Can My MVNO “Be The Best?”
I was reading the September 30, 2021 article from TechRadar Pro who recently had their Mobile Industry Awards 2021 in the United Kingdom. Congratulations to Sky Mobile who was named Best MVNO. How does one “become the best” in any category, let alone the crowded MVNO space, especially here in
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The Fourth Quarter is THE Quarter for MVNOs!
Looking at the calendar, it’s hard to believe that 2021 has entered into the fourth quarter. Summer has ended, baseball is moving into the playoff stage, pro hockey and basketball seasons start soon and we are already into the fourth week of professional football. It’s also time for our busiest
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MVNO Growth Is Unstoppable!
For every failure amongst former MVNOs (ESPN, Disney, AMP’d, etc. etc.) there are incredible success stories of those MVNOs that have solved the puzzle of having BOTH a Differentiator and a Distribution plan and have filled a new or underserved niche. A study put out earlier this year shows that
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Breakdown Of Carrier 5G Networks, And How MVNOs Should Strategize
At the end of my last article, I said that I would provide a comprehensive overview of where the three top carriers are with their 5G buildout, based on interviews with industry experts. While the amount of coverage is growing every day, the message to wireless subscribers is still a
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MVNOs: 5G And You!
The 5G hype train is here and there is no slowing it down. 5G will change everything about wireless connecting, from networking, streaming, latency, video calling, gaming and so much more. The IoT pundits are predicting 30 billion connections by 2025 and 5G will impact industries such as transportation, utilities,
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Help Wanted….. Is Your MVNO Ready?
Help Wanted….. Is Your MVNO Ready? Now that the headline has grabbed you, what do you mean, Jon, that Help is Wanted? I mean that there are many segments of customers that are not being served by wireless providers. Too many carriers, MVNOs, resellers, etc. go after the regular users……
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How Dealers Can Make Money In Wireless
I had the opportunity to be interviewed during the inaugural Dealer Success Summit (DSS ’21) in May as part of National Independent Wireless Dealer Month. DSS ’21 was an entire month long virtual seminar! Each week-day featured as many as 4 sessions (each no longer than 30 minutes.) DSS ‘21
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Why Do MVNOs Fail?
If you’ve been following my writing on the why, how, and reasons to get into the MVNO space, I’ve talked about various pain points that need to be solved in order to be successful: having a differentiator establishing a distribution strategy knowing your target market being well-funded trying to compete
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How To Start Your Own MVNO
Last time I wrote about Things to Know Before Starting an MVNO. Now I’m going to take you through the process of actually starting one. A mobile virtual network operator (MVNO) is a wireless company that does not have its own wireless network infrastructure, like the towers owned and operated
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Things You Must Know Before Starting Your Own MVNO
I have written articles for BestMVNO on the MVNO space, discussing what an MVNO means for the carriers, dealers and customers; why should I buy from an MVNO, what differentiates MVNOs from each other (and the carrier) and what markets the MVNO serves. With all of your feedback, the one
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MVNO Owners Get Together, Discuss Future Of The Industry
The Focus is on MVNOs’, Are You Ready to Adapt? I had the pleasure of attending the Informa MVNO Series North America Digital Symposium this week, hosted by Will Townsend of Moor Insights and Strategy ( http://www.moorinsightsstrategy.com/ ). It was two days of discussions involving new innovation and monetization opportunities for
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MVNOs Need To Build Trust With Their Dealers That Flows Down To Consumers
Did thousands of customers suddenly decide that the service stinks? Not when unscrupulous dealers see the opportunity to simply insert a new sim card from an MVNO that operates on the same MNO and tell the customer, “it’s the same network you’re on now, just a different carrier name will
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