Total by Verizon Offering 50% Off Unlimited Plans For 12 Months

Total by Verizon is offering bring-your-own phone customers 50% off any truly unlimited plan for at least 12 months. The provider has two unlimited plans normally priced at $50/month and $60/month after application of a $5/month autopay billing discount. The prepaid carrier is also offering $15/month off unlimited service plans with the purchase of an iPhone 12. Both deals are scheduled to be available at least until 7/31/24.

BYOD 50% Off Unlimited Plans

The 50% off any unlimited plan offer is available to new customers only. It is available online and in Total by Verizon branded stores. New subscribers who purchase an unlimited plan will get it for half off starting with their first month of service. The discount will remain in place for a minimum of 12 months. Total by Verizon states that after 12 consecutive months, the promo becomes subject to cancelation at their discretion.

iPhone 12 With Service Plan Discount Details

The iPhone 12 with $15/month off an unlimited plan requires a new line of activation with number port-in from an eligible carrier. Autopay billing is also required.

The $15/month service plan discount applies the month after you enroll in the deal and will continue for 12 consecutive months for as long as you remain on an unlimited plan.

Customers can get the 64GB iPhone 12 for $179.99 upfront by verifying their identity with Total by Verizon online through the Veriff platform. It's normally priced at $399.99. There is a limit of two discounted devices allowed to be purchased per customer account.

Total by Verizon's Unlimited Plans

Here's a comparison of Total by Verizon's two unlimited plans that are eligible for each of the above promos. Prices are shown after a $5/month autopay billing discount has been applied.

The $60/month plan is $30/month via the BYOD discount, and $50/month with the iPhone 12 promo. The plan is normally $65/month without any autopay billing discount enabled.

The $50/month plan is $25/month via the BYOD discount and $40/month with the iPhone 12 promo. It's normally $55/month before autopay billing discounts are applied.

Taxes and fees are extra. Both plans also include unlimited calling and texting to Mexico and Canada. You can see both offers on Total by Verizon's homepage where they are being heavily featured.

Editor's Take

Both offers are interesting and competitively priced. Verizon has been opening up Total by Verizon stores at a frantic pace with hundreds of stores opened in the last year. The brand has been designed to go head to head against other carrier-owned prepaid brands with stores including AT&T's Cricket Wireless, T-Mobile's Metro by T-Mobile, and DISH's Boost Mobile.

The $25 unlimited plan for BYOD customers is a clear shot at Metro by T-Mobile which also has a $25/month truly unlimited plan exclusively for BYOD customers. Cricket Wireless recently launched a $25/month BYOD unlimited plan but it requires customers to prepay for a year of service to get it. Metro and Total by Verizon don't have the same restrictions.

DISH also offers $25/month BYOD "unlimited plans" via its Boost Mobile and Boost Infinite brands. However, neither provider offers truly unlimited data as data speeds get throttled for the remainder of the billing cycle once a customer goes over a specified amount of high-speed data. (Subscribers may get up to 35GB of high-speed data on either Boost brand when using either the T-Mobile or AT&T networks with them and possibly a higher allotment when on DISH's own network.)

Interestingly, Total by Verizon's offers may somewhat cannibalize one of Verizon's other prepaid brands, Visible by Verizon which also sells a $25/month unlimited plan with no priority data. Visible's plan, however, includes taxes and fees in the price and allows for unlimited hotspot usage. Visible by Verizon differs from Total by Verizon as an online-only direct-to-consumer brand.