Straight Talk Wireless Website As Of 3-3-2018 Does Not Show A Clear Data Limit On Unlimited Data Plan
Straight Talk Wireless Website As Of 3/3/2018 Does Not Show A Clear Data Limit On Its Unlimited Data Plan

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Some folks never learn.

More than three years after settling a $40 million lawsuit over the improper use of the phrase "unlimited data," Straight Talk Wireless is at it again.

Straight Talk Wireless says its $55 "ultimate unlimited plan" comes with unlimited talk, text and data. However, a couple of Reddit users found out the hard way that the plan does not in fact come with unlimited data.  They found this out when Straight Talk decided to completely block the users from accessing their data network. When the subscribers inquired why, customer support directed them to their website's terms and conditions which now state:

"We further reserve the right to limit, deny, or terminate Service to anyone we believe is using their Service in an unauthorized manner or whose usage, in our sole discretion, adversely impacts a Carrier’s network or customer service levels. We will presume you are engaging in an unauthorized use in violation of these Terms and Conditions, if in our sole discretion, you are using more than 60 GB of data in a 30-day period....."

I say "now state," because previously these terms were not listed on the Straight Talk Wireless website.  In fact, the only sort of data limit I ever noticed on their website was something shown in part of a promotion that they ran several months ago. At that time, they advertised a data prioritization policy which said that if a subscriber goes over more than 32GB of data consumed in a month, they may see their data speeds reduced.  This is a practice employed by virtually all unlimited data providers.

See also:  On February 11 It Will Becomes Easier to Unlock Your Phone

Straight Talk's new policy seems to deviate from the industry norm. Will that get them in trouble again?

It just may.

TracFone's FTC Settlement Requirements

While I'm no lawyer, when TracFone (the brand behind Straight Talk) settled the lawsuit with the FTC, it did so under the following conditions:

TracFone must clearly and conspicuously disclose any limits on the speed or quantity of its data service. According to the settlement "clearly and conspicuously" means the following:

  • In print communications, the disclosure must be presented in a manner that stands out from the accompanying text so that it is sufficiently prominent, because of its type size, contrast, location, or other characteristics, for an ordinary consumer to notice, read, and comprehend it.

Do you think hiding the limit in small print satisfies this requirement? I certainly don't!

Furthermore:

  • “Close Proximity” means on the same print page, webpage, online service page, or other electronic page, and proximate to the triggering representation, and not accessed or displayed through hyperlinks, pop-ups, interstitials, or other means.

Is the limit being shown in close proximity to the plan? Certainly not!

They are many other requirements that TracFone and its brands are required to follow in order to remain in compliance with their settlement with the FTC. While I'm not going to list all of them, if you are interested you can view a copy of the settlement here.

So what do you think of this latest gaffe by Straight Talk Wireless.  Will there be a price to pay, or is this just going to slide on by?




Sources Prepaid Phone News 
Category  Featured Stories, Straight Talk
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Laquedia L KellyF Straight Talk in the bumRebeccaDanielleRoger Dale Baughman Recent comment authors
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Laquedia L Kelly
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Laquedia L Kelly

I completely agree, it says I used 27.5 g and now it’s slow as !#$*. Unlimited my a**, and I have their 60 dollar plan…

F Straight Talk in the bum
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F Straight Talk in the bum

I thank it’s pretty stupid i waste $60+ a month for something that isn’t what it clames to be, for only 30 days and have to go buy another one 30 days latter. its straight bull s&*% how someone can call something unlimited when they clearly have no idea what the word unlimited truly is, I mean come the hell on I don’t buy it for 60gigs I buy it because it’s supposed to be unlimited. Today they just lost a customer to home wifi because of there B.S Lise….. Let me fiend there getting sued again I’m going to… Read more »

Rebecca
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Rebecca

I DEFINITELY agree that UNLIMITED SHOULD MEAN UNLIMITED, but tbh 60 is HIGH! I work for a cell phone provider and we throttle at 22gb and CHARGE YOU OVERAGE for anything more than 40gb! But that’s “unlimited” for you

Danielle
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Danielle

Just found out today about there bulls*** unlimited plan. Very angry and let them know it. Think they need another lawsuit and they need to stop this unlimited bulls*** because it’s not

Roger Dale Baughman
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Roger Dale Baughman

My wife’s phones got throttled down she then decided to use my phone as a hot spot. What happened as a result was in 3 days my phone got throttled down to a snail’s pace. I am tired of data limits. You shouldn’t have to purchase internet to get Wi-Fi so you can get truly unlimited access. It’s all about money for cell phone companies. However, making customers suffer is stupid. There should be a way to stop this unlimited data problem. Here’s another head scratcher for you. How is it 2018 and we can’t have cell service everywhere, high… Read more »

Randy Chrisman
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Randy Chrisman

Ihave had straightalk service for over 10 yrs now and the 55 dollar plan for 7 months. The past 2 months I used 98 gig and 86 gig of data and was never throttled what so ever.In fact running as a hotspot off a cheap alcatel phone, i ran my laptop, a second phone and his computer at way better speeds than his phone to his computer on the verizon network. Like I said over 10 yrs and cant say i have found better…

Mark
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Mark

I have a cheap LG Fiesta which I bought around the first of the year. I found out about the hotspot option on the pull down screen. I used it to for my laptop. I live in the mountains and reception is not good at times. But I put my phone on the front porch to help with the reception. My first 2 months I was using 20-30 GB. I had surgery in April and I was on bed rest for a few months. I laid around and watched Netflix and Amazon Prime up to 10-12 hrs a day but… Read more »

Richard
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Richard

I just found out the hard way about the not unlimited. Little to say im verry angry about this and dont think it is right.

LAWRENCE
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LAWRENCE

My plan just refreshed on the 8th of this month.
This past weekend it said I had used 15 g and was approaching my limit and it would be throttled. Previously i went over twice they said I went over 10 gigs. But with Sprint I never went over 2 gigs. Go figure. I upgraded to the $55 unlimited and at 15 Gigs throttled. This is
Ridiculous 😲😡😡😠🤦‍♂️

William Ambrogio
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William Ambrogio

Even a big lawsuit doesn’t seem to stop their lying or “Fibbing”, to the Straight Talk customer s, I was at 28 gb, when I noticed my phone “suddenly got slow”, I thought my phone was acting up, so I went to wi fi, everything went back to normal, that’s when I realized that my plan UNLIMITED EVERYTHING, was “bulls–t”, and that I was “throttled back”, I think it’s time for another class action LAWSUIT, 😆.

Wayne Worley
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Wayne Worley

I’m having the same problem with MetroPCS they say they’re Unlimited but they slow way down after 39 GB