Straight Talk Wireless Website As Of 3-3-2018 Does Not Show A Clear Data Limit On Unlimited Data Plan
Straight Talk Wireless Website As Of 3/3/2018 Does Not Show A Clear Data Limit On Its Unlimited Data Plan

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Some folks never learn.

More than three years after settling a $40 million lawsuit over the improper use of the phrase "unlimited data," Straight Talk Wireless is at it again.

Straight Talk Wireless says its $55 "ultimate unlimited plan" comes with unlimited talk, text and data. However, a couple of Reddit users found out the hard way that the plan does not in fact come with unlimited data.  They found this out when Straight Talk decided to completely block the users from accessing their data network. When the subscribers inquired why, customer support directed them to their website's terms and conditions which now state:

"We further reserve the right to limit, deny, or terminate Service to anyone we believe is using their Service in an unauthorized manner or whose usage, in our sole discretion, adversely impacts a Carrier’s network or customer service levels. We will presume you are engaging in an unauthorized use in violation of these Terms and Conditions, if in our sole discretion, you are using more than 60 GB of data in a 30-day period....."

I say "now state," because previously these terms were not listed on the Straight Talk Wireless website.  In fact, the only sort of data limit I ever noticed on their website was something shown in part of a promotion that they ran several months ago. At that time, they advertised a data prioritization policy which said that if a subscriber goes over more than 32GB of data consumed in a month, they may see their data speeds reduced.  This is a practice employed by virtually all unlimited data providers.

Straight Talk's new policy seems to deviate from the industry norm. Will that get them in trouble again?

It just may.

TracFone's FTC Settlement Requirements

While I'm no lawyer, when TracFone (the brand behind Straight Talk) settled the lawsuit with the FTC, it did so under the following conditions:

TracFone must clearly and conspicuously disclose any limits on the speed or quantity of its data service. According to the settlement "clearly and conspicuously" means the following:

  • In print communications, the disclosure must be presented in a manner that stands out from the accompanying text so that it is sufficiently prominent, because of its type size, contrast, location, or other characteristics, for an ordinary consumer to notice, read, and comprehend it.

Do you think hiding the limit in small print satisfies this requirement? I certainly don't!

Furthermore:

  • “Close Proximity” means on the same print page, webpage, online service page, or other electronic page, and proximate to the triggering representation, and not accessed or displayed through hyperlinks, pop-ups, interstitials, or other means.

Is the limit being shown in close proximity to the plan? Certainly not!

They are many other requirements that TracFone and its brands are required to follow in order to remain in compliance with their settlement with the FTC. While I'm not going to list all of them, if you are interested you can view a copy of the settlement here.

So what do you think of this latest gaffe by Straight Talk Wireless.  Will there be a price to pay, or is this just going to slide on by?





Category  Featured Stories, Straight Talk
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Aaron
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Aaron

That’s funny cause I have 2 days left to my service and have used 92 gigabytes and service is still running fast 4glte. This entire article is obsolete in 2019.

Hunter
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Hunter

Yep they just ripped me off and took my Internet down for no good reason hope they get sewed I got the 55$ card btw

Tiffany
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Tiffany

So this is the first month we have tried the 55 dollar plan just because we wanted to use the hotspot because the area we live in doesn’t get any good internet providers that actually works well. Anyways we decided to use this because it said unlimited with no data restrictions. Well I just found out tonight when I called and they said the data was turned off because we went over 60gb. Ugh… How was I to know this if it isn’t on the card it says unlimited no data restrictions so I assumed that meant what it said… Read more »

Katrina
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Katrina

I have the unlimited plan & I went over 60 gb & so they cut off my data. I paid early to get my services back & now I can no longer get mms or group texts. They want to blame my phone but I put in a different Sim with a different number & that number works. And after I asked questions on social media I got blocked.

Reign
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Reign

I have only just joined straight talk, andI mean YESTERDAY. And i just got a data warning message.. I havent used much AT ALL. I typically use Wifi. I am beyond mad. And, while im sure that this is a mistake STRAIGHT TALK WILL HEAR ABOUT THIS!

Barb
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Barb

I’ve been with straight talk wireless for years now. And just found out that unlimited data is not unlimited. And that I must pay $55 now to have what they consider unlimited. I feel as if they’re cheating me. I don’t know what to do.

CS
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CS

StraighTalk cut off my data last month without warning. I called in to find out why, and recorded the call, the first rep stated right up front my data was cut off because I used to much right after I asked her if there were any data limits, to which see said I could use as much as I wanted….funny how quickly that changed when I then asked why my data had been cut off. The corporate rep did a dance saying I violate the TOS, to which he couldn’t point to any specific thing I did to violate them… Read more »

Lindsay
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Lindsay

Same thing just happened to my teenage son the other day!

Maudie Lumpkin
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Maudie Lumpkin

Same thing happened to me yesterday. I ended up talking to 6 different reps. The first one called me a liar saying I had been using as a hotspot. I informed him that my phone is a strictly straight talk and it does not even have hot spot capabilities. Offered to give him the model number of phone he acted like he didn’t hear me. Third rep actually tried to help, but it didn’t work. And when I called back the 4th rep called 3rd rep a liar. My gosh, seriously Straight talk you think this is how you should… Read more »

Amythyst
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Amythyst

I’ve been with the TracFone umbrella subsidiary companies Net10 and Straight Talk for over seven years and I find this very troubling that they aren’t as transparent and honest with their customers. Now I’m scared because me and my mother who is aging has invested into this company and its the most easiest company for a woman I have to take care of on a fixed income to deal with as in to turn off phone’s off and buy a plan and all that kind of stuff going to another company that’s more invasive and needing our information and running… Read more »

Roberta Ash
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Roberta Ash

My granddaughter purchased a $60.00 UNLIMITED Plan on 12/23/18……today is 12/30/18 and she is being told she is out of data. WTH how is that even possible. Straight Talk is nothing but a rip off. I myself am with Verizon, I have UNLIMITED….use my hot spot 4 to 5 hours a day and have NEVER had a problem.

Matt
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Matt

I’ve been with straight talk for almost 3 years besids the data cap they don’t give a s**t about thier. Cutomers. I recently got laid off from work and had 8250 points saved from doing refferals 2500 a person my plan expired 7 days before my points that for some reason take 60 days to appear on your balance vs the 30 days for playing games and posting their lies to social media.. I knew I was going to g to be getting calls fron prospecting employers but had no phone I called begged pleaded for use of my points… Read more »

James
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James

Ive been with stright talk since 2010 and they are great its stupid people who dont understand how to use a phone as a phone are the problem