Virgin Mobile, A Discontinued Prepaid Brand In The USA: What Are the Pros and Cons?
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How Virgin Mobile Plans Work
In January of 2020, Virgin Mobile stopped accepting new customers. Those who had service with the provider were to be transitioned to Boost Mobile starting in February of 2020. The following information is provided for legacy purposes only as Virgin Mobile is in the process of shutting down.
Virgin Mobile USA was founded in 2001 as a joint venture between Sprint and Virgin Group LTD. Virgin Group LTD is a multinational corporation headquartered in London. In 2009, Sprint bought out Virgin Group LTD and took sole ownership of Virgin Mobile USA. Today, Virgin Mobile USA is one of two prepaid wireless brands that are owned by Sprint, the other being Boost Mobile.
In June of 2017 Virgin Mobile announced that it would start to phase out Android phones and become the USA’s first iPhone only based wireless provider. The move was met with criticism from its Android loving subscribers who feared losing service and desired more affordable phones than the iPhone. Media outlets also questioned why the company would want to limit what phone options customers had to choose from. The move would effectively eliminate a large portion of USA wireless customers from considering Virgin Mobile as their provider of choice.
In August of 2018, Virgin Mobile ended its iPhone only service provider experiment. The company once again began offering Android phones to new subscribers. It also eliminated its Inner Circle plan and replaced it with several new plans. The Inner Circle plan was an unlimited everything plan that offered new subscribers up to one year of service for $1. It was regularly priced at $50/month.
Member Benefits Program
Customers who subscribe to Virgin Mobile get more than a cell phone plan. They get enrolled in a member benefit program which gives subscribers access to special discounts on dining, travel, entertainment, and fashion. Members can also enter to win special prizes and sweepstakes. Some prizes that have been awarded include free vacations and gift cards.
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