Featured Stories

The Focus is on MVNOs’, Are You Ready to Adapt? I had the pleasure of attending the Informa MVNO Series North America Digital Symposium this week, hosted by Will Townsend of Moor Insights and Strategy ( http://www.moorinsightsstrategy.com/ ). It was two days of discussions involving new innovation and monetization opportunities for

Boost Mobile and Metro by T-Mobile appear to be moving in similar directions. A new report issued by the firm Wave7 Research suggests competition is alive and well between the two providers, but it isn’t all to the benefit of consumers. According to the report, Boost Mobile is set to

Did thousands of customers suddenly decide that the service stinks?  Not when unscrupulous dealers see the opportunity to simply insert a new sim card from an MVNO that operates on the same MNO and tell the customer, “it’s the same network you’re on now, just a different carrier name will

According to the opening statement in a recent filing by Verizon to the FCC, “a combined Verizon/TracFone will deliver enhancements to consumer welfare, and the proposed transfer should be approved.” The FCC should meet this claim with heavy skepticism. Verizon has a history of being absolutely terrible to its MVNO

Yesterday LG announced that it will close its mobile business unit. The end result is that LG is no longer going to produce mobile phones. The move isn’t entirely surprising as the company hasn’t had a successful flagship phone or posted profits in that division for several years. However, their

What’s my niche? Who am I going to target? Where can I generate more sales by having a laser focus on a specific target audience? These are questions that every MVNO should be asking themselves so they don’t wind up as a “me-too” provider or continue to fuel the price

According to a survey conducted by the firm Wave7 Research, Simple Mobile was the top-selling prepaid brand sold through independent dealers in the first quarter of 2021. This comes as no surprise to Jeff Moore, Principal of Wave7 Research, who says Simple Mobile regularly tops the survey. Moore and his

Towards the end of 2020, then Sprint MVNO Tello Mobile announced its transition timeline to convert over to the T-Mobile network. It was due to happen the week of November 22nd. Unfortunately, the week came and went without changeover. A Tello Mobile representative shortly thereafter confirmed to me that the

What ARE The 4 P’s Of Marketing? Any of us that took an Intro to Marketing class, or learned the hard way by learning how to attract customers through trial and error, know that there are four P’s in Marketing: Product, Pricing Promotion, and Placement. For most of us in

The U.S. MVNO marketplace is filled with competition and MVNOs with weak hands are not destined to last. As Jon Horovitz recently pointed out, the path to long-term survival and success in the market is differentiation. MVNOs must find a way to offer services that are unique in the space

DISH Network Corporation announced that it has agreed to acquire Republic Wireless. The full terms of the deal have not been disclosed, but DISH will acquire the brand, some 200,000 customers, as well as other supporting assets. The “other supporting assets” are likely the key to this deal. For now,

Differentiator, Verb. Recognize or ascertain what makes someone or something different. There are dozens upon dozens of MVNOs in North America. True, the big national guys hold the majority of market share. But for every Tracfone, Boost Mobile, and Consumer Cellular, there are some small, and mostly efficient MVNOs that have

In September of 2020, Verizon announced that it reached an agreement to acquire Tracfone. The price tag for the purchase tops out at $6.9 billion. It isn’t expected to close until the latter half of 2021. But like all major transactions involving mergers and acquisitions, they must get approved by

This holiday shopping season has seen an increase in the number of prepaid wireless brands investing in the marketing of their services. Consumer Cellular, Cricket Wireless, Metro by T-Mobile, Mint Mobile, Straight Talk Wireless, TextNow, and Visible have all launched new video advertising campaigns. While most have focused on traditional

If you have been wondering like me when Sprint MVNO’s will begin to switch over to the T-Mobile network, we finally have an answer. Thanks to Sprint MVNO Tello Mobile, there’s now a rough timeline in place. Tello posted a blog article detailing the transition plans. When Will The Transition