Editorial

The Envelope Please! The 3rd Annual Jonny Awards! As 2024 comes to a close, the most important part of my article today is to say THANK YOU to all of Atrium Unlimited’ s clients, customers, suppliers, and friends.  Atrium Unlimited Consulting would not be here without your tremendous support.  From everyone at Atrium, THANK YOU

MVNO Nation (www.mvnonation.com) held their Third Annual LIVE event November 6th-8th in beautiful Valencia, Spain. Despite the terrible storms and floods that brought havoc to the surrounding areas, MVNO Nation worked with local authorities to make sure that a safe event could take place. With that, almost 500 attendees and

Thank you to everyone who voted! The poll is now closed. Option A was the winner by about a 4:1 margin! It will take a few days to get the new format fully implemented, but work has already started on it. Option A was the winner by a 4 to

In late August, Total Wireless launched an exceptional promotion for customers switching from a T-Mobile brand. The offer provided an unlimited 5G data plan with priority data for just $15 per line to multi-line customers, accompanied by a five-year price lock guarantee. Although this promotion expired on September 30, 2024,

Welcome to Almost Summer! In today’s column, I’d like to talk about one of the biggest money-makers and high-margin products that a wireless dealer sells….. ACCESSORIES. The accessory business continues to grow and provides great add-on sales opportunities for your sales staff and your online customers. Accessory Market Surge In

While browsing Reddit I was struck by an ad from Mint Mobile that specifically pits itself against Verizon Prepaid. The ad compares Mint Mobile’s “unlimited plan” to Verizon’s unlimited plan. Mint Mobile’s plan isn’t actually truly unlimited in the same way that Verizon’s unlimited plan is. But the main part

John Freier, the President of T-Mobile’s U.S. Consumer Group, released a video today claiming to be “changing wireless for good” by offering Metro by T-Mobile’s first Un-carrier move. Free phones for all, including existing customers. He also reaffirmed the company’s commitment to “wireless without the gotcha.” But this author couldn’t

On 4/23/24, T-Mobile informed the FCC that if it were allowed to acquire Mint Mobile and Ultra Mobile it would immediately change the device unlock policy for each brand to 60 days. On 4/25/24, T-Mobile received approval from the FCC to acquire the brands, and the deal was closed on

I wrote in this space about a year ago about a very innovative company that makes sure that devices being purchased by carriers, MVNOs, & wholesale distributors are compatible with the networks that they are intended to be used on. PrologMobile, Inc (prologmobile.com) provides this service which in layman’s terms

It’s Time for Mobile World Congress! This week’s article will be a short one with a couple of updates. World Mobile Congress (MWC – The Largest And Most Influential… | MWC Barcelona 2024) in Barcelona, Spain begins next week, February 26-29th. I’m happy to be attending my first MWC event

In October, 2023, I wrote in this space: “Where Should I Buy My Wireless Service This Holiday Season?” The article outlined the pros and cons of buying a phone and service either through a corporate-owned retail store (AT&T, T-Mobile, Verizon), an independently owned branded store, a non-exclusive dealer, or an

Hello and a Belated Happy New Year!  It was great to see so many old friends at CES in Las Vegas a few weeks ago and meet other shakers and movers in our industry.  While not traditionally a wireless show, the Venetian Hotel Wireless space was very well attended both

The Envelope Please! The 2nd Annual Jonny Awards As 2023 comes to a close, the most important part of my article today is to say THANK YOU to all of Atrium Unlimited’s clients, customers, suppliers, and friends.  Atrium Unlimited Consulting would not be here without your tremendous support.  From everyone at

Now that you (hopefully) put together all of the pieces of your new MVNO, how do you make all of the parts work and talk to each other? There are six (6) Key Components to making your MVNO work from an operational standpoint.  I’m leaving out sales and marketing for

The MVNO space keeps getting more crowded with new entrants coming onboard every week. Our company, Atrium Unlimited Consulting (www.atriumunlimited.com), is currently working with four entities to launch their MVNOs in the next 60-90 days; some with an aggregator and some with a direct agreement with the carrier.  Add to