Cricket Set To Sell AT&T Fiber In More Stores, Expanding AT&T’s Bundle Push

Cricket Wireless may soon become another retail channel for AT&T Fiber. Wave7 Research has reported for months that select Cricket dealers in Texas have already been selling the service. One Cricket store in Saratoga, Texas recently promoted it on Facebook, saying it's now available in stores while another posted about it with a $40/month price point.

So far, Wave7 Research has not seen similar signage in checks of Cricket stores across five other states. Even so, a broader rollout may be coming soon. The firm said two Cricket stores it visited in Colorado in March indicated they would begin selling AT&T Fiber in April.

That lines up with a recent Reddit post from a self-described Cricket sales advocate, who said stores are expected to start selling AT&T Fiber on April 9, 2026. Under the reported setup, customers would receive a separate internet bill paid directly to AT&T.

Other posters in the same thread said that later this year, AT&T Fiber, AT&T Internet Air, or both will be rebranded as Cricket Internet, with billing handled through Cricket.

AT&T Internet Air Set The Stage For This Move

Selling internet through Cricket Wireless stores isn't a brand new idea. Back in November 2024, BestMVNO reported that select Cricket stores had started selling AT&T Internet Air, the carrier’s fixed wireless home internet product. That rollout looked limited, but it established the larger idea: AT&T is willing to use its prepaid flanker brand as another door through which it can pitch home internet. Fiber looks like it's the next step in the pitch.

AT&T’s Bigger Bundle Push Is Taking Shape

The timing of the Fiber launch into Cricket stores is inline with another big move AT&T just made. On March 31, 2026, AT&T launched AT&T OneConnect, a new postpaid bundle that combines home internet and wireless into a single subscription with one all-in price. AT&T says the offer is designed to simplify billing and cover customers’ connectivity needs across devices at home and on the go. That launch comes on top of AT&T’s existing bundle strategy, which already gives eligible unlimited wireless customers 20% off AT&T Fiber and includes Internet Backup for eligible postpaid wireless users with Fiber.

In January, the company was running national advertising that grouped wireless and home internet together under one message, something Wave7 Research told Fierce was new and “completely different” for AT&T. AT&T CEO John Stankey also said the company wants to build awareness that AT&T is a national internet provider, not just a wireless brand.

Why AT&T Wants More Fiber And Wireless Customers Under One Roof

AT&T has a very clear reason for the bundle pivot. In its 2025 annual report, the company said its converged customers are its most valuable ones because they have lower churn, take higher internet speeds, attach more wireless lines, and stay longer. AT&T ended 2025 with 32 million fiber locations, expects to get to more than 40 million by the end of 2026, and says it had 10.4 million fiber consumer broadband customers at the end of last year. AT&T is plainly trying to turn that fiber build into a bigger wireless weapon and one to use against the cable companies.

“I’ve been writing for years that wireless/wireline convergence is a megatrend.  This is a case in point.  It makes sense for AT&T to bundle wireless with wireline to bolster revenues and reduce churn.  Cricket Wireless has 4K+ stores, making it an effective channel to pitch AT&T fiber in many locations.  AT&T is already pitching wireless Internet at Cricket stores and has the opportunity to sell AT&T Fiber via many of its stores, although the number will be less than half of Cricket stores with this opportunity.” – Jeff Moore, Principal of Wave7 Research

Editor’s Take

The most interesting part of this story is not just that Cricket may soon sell AT&T Fiber. It is that AT&T may be using Cricket to build out a broader internet-and-wireless bundle strategy at the value end of the market.

That would make a lot of strategic sense. Cable companies have already shown that pairing home internet with phone service can help make customers stickier and drive millions of wireless subscriber additions. For instance, Comcast ended 2025 with more than 9 million wireless lines, while Charter finished the year with 11.8 million mobile lines. Light Reading, citing MoffettNathanson, said cable operators accounted for about 33% of industry mobile net adds in the fourth quarter of 2025. AT&T clearly wants more of that same kind of household relationship for itself. OneConnect is the polished national version of that strategy on the postpaid side. What appears to be happening through Cricket stores looks like a more localized, dealer-driven version of the same idea.

And if Reddit posters are right that AT&T Internet Air and Fiber will eventually be rebranded as Cricket Internet and billed through Cricket, then this would be more than just Cricket acting as another sales door for AT&T. It would suggest the brand itself is being expanded beyond prepaid wireless into a fuller connectivity offering. That could give Cricket another way to stand out, deepen customer relationships, and help AT&T fight back against cable companies that have used bundles to great effect for years.