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Articles by Jon Horovitz

Jon Horovitz


Jon Horovitz
Jon Horovitz has been in the wireless industry as a senior executive for 33+ years. He headed up sales and operations in leadership roles for McCaw Communications, AT&T Wireless, Nextel, Boost Mobile, and Sprint. He has owned an MVNO as well as assisted in the start-up of many others. In 2022, Jon was named United States Ambassador to MVNO Nation (based in London and supporting 6000+ MVNOS). In 2024 he started The Boon of Wireless Podcast, available on all of the podcast streaming channels. The Boon of Wireless is a podcast about and for the wireless telecom community.

Jon's consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space.

Jon would love to hear from you about any consultative needs you may have.

Jonny Awards 2025 MVNO and Prepaid Wireless Awards

By Jon Horovitz • 12/13/24

The Envelope Please! The 3rd Annual Jonny Awards! As 2024 comes to a close, the most important part of my article today is to say THANK YOU to all of Atrium Unlimite...

MVNO Nation Live Virtual Forum

By Jon Horovitz • 11/22/24

MVNO Nation (www.mvnonation.com) held their Third Annual LIVE event November 6th-8th in beautiful Valencia, Spain. Despite the terrible storms and floods that brought havoc to...

Brand or MVNO?

By Jon Horovitz • 08/02/24

When one talks about the MVNO business, today’s landscape looks a whole lot different than it did just a few years ago. Robust MVNOs like Tracfone, Boost Mobile, Cricket, etc....

Mobile Phone Store With Accessories

By Jon Horovitz • 06/14/24

Welcome to Almost Summer! In today’s column, I’d like to talk about one of the biggest money-makers and high-margin products that a wireless dealer sells….. ACCESSORIES. The a...

PrologMobile Carrier Compatibility

By Jon Horovitz • 04/26/24

I wrote in this space about a year ago about a very innovative company that makes sure that devices being purchased by carriers, MVNOs, & wholesale distributors are compat...

ACP Funding On Life Support

By Jon Horovitz • 04/05/24

“When the Affordable Connectivity Program runs out of money during the month of April, internet costs are expected to rise for 23 million US households — nearly 1 in 5 househ...

How Strong Is The MVNO Market?

By Jon Horovitz • 03/22/24

I am asked the question (today’s article headline), just how healthy is the MVNO business? I’m a big believer that you can make statistics say anything but the introduction of...

Boon Of Wireless Podcast

By Jon Horovitz • 02/23/24

It’s Time for Mobile World Congress! This week’s article will be a short one with a couple of updates. World Mobile Congress (MWC – The Largest And Most Influential… | MWC Bar...

Are Wireless Subscribers Switching To MVNOs?

By Jon Horovitz • 02/09/24

In October, 2023, I wrote in this space: “Where Should I Buy My Wireless Service This Holiday Season?” The article outlined the pros and cons of buying a phone and service eit...

4q23 Industry Wireless Subscriber Adds

By Jon Horovitz • 01/30/24

Hello and a Belated Happy New Year!  It was great to see so many old friends at CES in Las Vegas a few weeks ago and meet other shakers and movers in our industry.  While not...

2023 MVNO And Prepaid Award Winners

By Jon Horovitz • 12/15/23

The Envelope Please! The 2nd Annual Jonny Awards As 2023 comes to a close, the most important part of my article today is to say THANK YOU to all of Atrium Unlimited’s clients...

MVNO Success

By Jon Horovitz • 12/01/23

Now that you (hopefully) put together all of the pieces of your new MVNO, how do you make all of the parts work and talk to each other? There are six (6) Key Components to mak...

How To Grow Your MVNO

By Jon Horovitz • 11/17/23

The MVNO space keeps getting more crowded with new entrants coming onboard every week. Our company, Atrium Unlimited Consulting (www.atriumunlimited.com), is currently working...

Prepaid SIM Cards On Display At Target Store

By Jon Horovitz • 10/27/23

As I look at the calendar, the Holiday Shopping Season is now upon us and the December Holidays are less than two months away.  Coincidently, I was asked this week by a friend...

Mobile Phone Accessory Sales

By Jon Horovitz • 09/29/23

It’s All About the Accessories! At the recent All Wireless and Prepaid Show, I overheard someone on the show floor say “wow, everyone is selling accessories.”  There is a reas...