In early May it was discovered that ROK Mobile added Sprint back as an MVNO network partner after more than a year of being an exclusive partner of Verizon.
With the reintroduction of Sprint as a network partner, the MVNO announced several new Sprint exclusive plans. At launch the plans were not particularly impressive. The company has since announced on its Facebook page that it has updated its cell phone plans to include more data.
ROK Mobile's new phone plan lineup with the changes highlighted are as follows:
ROK Mobile's Updated Cell Phone Plans As Of June 2017
The following are Sprint exclusive plans
- $20/month – unlimited talk and text with 1 GB
500 MBof hard capped data - $30/month - unlimited talk, text and data with the first 3 GB
1 GBat high speeds - $40/month - unlimited talk, text and data with the first 5 GB
3 GBat high speeds - New! $50/month 8 GB unlimited plan - unlimited talk, text and data with the first 8 GB at high speeds.
- $49/month
$50/month- unlimited talk, text and data with the first 3 GB5 GBat high speeds. Also includes ROK Life Premium Life plan which includes things such as accidental death insurance, family roadside assistance and telemedicine among other things. This is now a promotional plan that expires on 8/31/2017.
A Verizon plan still exists priced at $50/month for unlimited talk and text with 5 GB of hard capped data. Roadside assistance is also included with the plan.
Subscribers to any ROK Mobile plan can also add extra features to their plan such as:
- ROK Basic- $5/month adds Wi-Fi calling and roadside assitance
- ROK Standard - $10/month includes ROK Basic plus adds accidental death insurance and burial and cremation service
- ROK Premium - $15/month includes ROK Standard plus adds family legal services, telemedicine, pharmacy savings, and ID theft insurance
ROK Mobile's new and improved Sprint plans are much more competitive in the market place now, and you can see that for yourself when you visit this list of the cheapest cell phone plans for under $30 or this comparison list of Sprint MVNO's. In particular the $20 and $30 plans are of value. Both plans are some of the cheapest around to offer unlimited talk and text with 1 GB or 3 GB of data on the Sprint network.
The Verizon plan leaves a lot to be desired and is not competitively priced at all. I wouldn't be surprised if it fades off into the sunset at some point.
What is curious about this new revamped plan lineup is that there is still no mention of ROK Mobile music streaming. I searched the companies website for ROK Music and wasn't able to turn up anything of note.
When ROK Mobile first launched, the company bundled its phone plans with its in house music streaming service and claimed that it had a library over 20 million songs available. The idea here was that you could signup with ROK Mobile at a competitive rate and not have to pay a monthly fee to a separate streaming music service provider such as Spotify. At the moment the company appears to have stopped trying to serve that market and instead has shifted its focus towards trying to bundle its service with other products unrelated to the wireless market.