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Introducing Reach Mobile, An MVNO That Helps Those In Need Get Connected

Introducing Reach Mobile
Introducing Reach Mobile
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Reach Mobile is an MVNO that launched in the latter half of 2018.  The company does not publicly disclose on its website what network or networks that it operates on.  However, when referencing its network partner online, the tagline "the nation's largest and most reliable 4G LTE network" is often used.  The tagline, of course, matches up with Verizon's tagline.  That's a pretty strong indicator that Reach Mobile operates on the Verizon network.

The Story Behind Reach Mobile

Reach Mobile is run by Harjot Singh Saluja who serves as the company's CEO.  Saluja also serves as the CEO of Datami, a position that he has held since 2013.

Datami "enables enhanced mobile engagement for brands that allow operators to scale their mobile marketing business, and consumers to access and earn mobile data."  For instance, Datami can offer brands the ability to sponsor data by paying for a consumer's mobile data usage when they use an app or visit a website.  The company also helps brands to establish customer reward programs that revolve around giving customers free data for downloading an app or watching a video among other actions.

The Datami website features the Tagline "Mobile Data For Everyone," something that may also describe the idea behind Reach Mobile.  Reach Mobile is charity oriented MVNO that runs a program called "Gigs That Give."  Gigs That Give helps to get people connected and online who otherwise cannot afford to be online.  The way the program works is that Reach Mobile donates 10% of the value of its subscriber's data plans to a shared data pool which is used to fund connectivity to recipients throughout the world.  So if a subscriber has a plan with 3GB of mobile data, Reach Mobile will donate 0.3GB of data to the shared data pool.  Current organizations and persons that benefit from the shared data pool include "female farmers in Nigeria through The Ripples Foundation, mothers and group leaders in eastern India through The Nudge, and families in need working to better their lives through LIFT DC."

Reach Mobile Phone Plans

Besides the Gigs That Give program, Reach Mobile's phone plans are structured a bit different when compared to a majority of the wireless industry.  Customer phone plans are actually flexible.  Subscribers can pick the plan they want, but will only have to pay for the plan they use.  So if a subscriber signs up for a plan with 5GB of data, but only uses 3GB of data in a month they'll only end up having to pay for the 3GB plan for that month.

Reach Mobile's phone plans are as follows:

All plans described include unlimited talk and text. Unless stated otherwise, all plans include shareable data and subscribers can add a line to each plan for an additional $20/month.

  • $20/month - 1GB 4G LTE Data
  • $35/month - 3GB 4G LTE Data
  • $45/month - 5GB 4G LTE Data
  • $60/month - 10GB 4G LTE Data
  • $75/month - 20GB 4G LTE Data, save $5 for each additional line added, up to 4 lines allowed

Taxes and fees are not included in the prices shown and do cost extra.  Mobile hotspot is allowed on all plans.  Data is not additive when lines are added, so if a customer subscribes to the $45 plan with 5GB of data they can add another line for $20/month but there will only be 5GB of data to be shared between lines, not 10GB.  All plans include unlimited 2G data once the high-speed allotment gets used up.  Additional high-speed data can be added to a plan priced at $10/GB.

An online chat customer support representative I spoke to said support for another network is coming soon. Reach Mobile will be offering service on the AT&T network.  The company had supported service on the AT&T network but new activations were recently halted due to some unspecified issues.

It's possible more features will be coming to the MVNO in due time.  Given that the company's CEO also runs Datami, I wouldn't be surprised if features from Datami such as sponsored data and a customer data rewards program get implemented in the future.

Stay tuned for introductions to several other new MVNOs being covered by BestMVNO.



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