Consumer Cellular has recently eliminated some plans from its online offerings. A total of three plans are now available for purchase, down from six. Last October, the company released an offer of two unlimited lines for $55. Consumer Cellular has begun to market that offer through a newly launched TV ad.
Wave7 Research recently detailed in its latest prepaid report that the MVNO has continued to expand its retail presence. The provider had a grand opening for a store in Surprise, Arizona, and it has launched displays at additional Walmarts. The firm noted that a couple of stores are planned for opening in Missouri and Arizona. BestMVNO previously reported that Consumer Cellular started opening its own branded stores in September 2022. To date, only a limited number of stores have been opened with a total of three between the states of Florida and Arizona.
Consumer Cellular Plan Changes
The three plans that Consumer Cellular now offers are the following:
- 1GB - $20/month
- 10GB - $35/month
- 50GB - $50/month
Additional lines can be added to any plan for $15/month. Customers that need more than 3-lines have to call Consumer Cellular to get them added to their accounts. The prices shown include a $5/month autopay and e-billing credit. All plans include unlimited talk and text. Customers that go over their data allotments on the 1GB and 10GB plans will automatically have their plans upgraded to the next highest-tiered data plan. Only the 50GB plan includes unlimited data but data speeds are reduced for the remainder of the customer's billing cycle after that threshold has been reached.
The plans that Consumer Cellular eliminated from its online offerings are:
- 5GB - $25
- 10GB - $35
- 15GB - $40
- 20GB - $45
Consumer Cellular uses the AT&T and T-Mobile networks for coverage.
Consumer Cellular Two Lines For $55 TV Ad
Over the last few weeks, Consumer Cellular has been marketing its two lines for $55 offer. A TV commercial highlighting the offer launched at the end of February and it continues to receive airtime. The ad entitled "Real Wisdom: Lynette & Arthur: AARP 55" features a married couple in their 70's that have been Consumer Cellular subscribers for over ten years. Lynette explains that she has "recommended Consumer Cellular to so many people" while her husband adds that she is the one who convinced him to switch to the brand. The ad then continues with a voiceover that tells the viewing audience to "come over on over to Consumer Cellular and save." Viewers are then told that AARP members can get two lines of unlimited talk, text, and data for $55/month when they call Consumer Cellular and use the code AARP55 at signup.
The offer requires customers to validate that they are 50 years of age or older and it is only available over the phone. It is not available online or in retail stores.
The new TV ad is just one of several that Consumer Cellular is running. The company continues to run TV ads that feature company spokesperson, actor Ted Danson.
Between the new stores opening, plan updates, and continued advertisements, Jeff Moore, Principal of Wave7 Research, commented to BestMVNO: "Consumer Cellular is showing a high level of energy – ranging from new stores to launches at more Walmarts to plan changes. Advertising remains strong and actor Ted Danson is still in the ads."
I am in my 30’s and I have a business so I need netowrk reliability so I just stick to the prepaid no contract version of the major providers instead of thier mvnos or subsidairy brands. I have T-mo and Att prepaid in my household. But teens and early 20s I had Ampd mobile and even Consumer Celluar before it got big. The niche Consumer always had was great customers service a lot of managment are old ATT employess and call center reps are people that worked for ATT or SWbell before ATT took them over. So thats why they targetd old folks. That with AARP and even on the downfall of Sears they started making a niche there distrubition old people shoppd at Sears. Then they got Target. I know you said Consumer Cellular recently got acquired but the firm that bought consumer cellular should make Dish and offer for Boost and their other wireless brands that would give Dish the cash they need to fully build out thier standalone 5g network and this would take Consumer Celluar from about 4 mill to about 15 mill. More than Cricket more than Metro. If they stick to great customer service they will keep doing well. A few flaws I see is they should of just tweaked the old plans. The one low end plan is trash. The middle one competes with tmos 10gb for 40 slightly undercutting it. And the 50 for 50 is ok I guess. Also lower 2 plans are data restricted no throttle after another flaw. WHICH WE MITE BE SEEING WHY WHEN COMPANY GETS BOUGHT OUT NEW GUY IN CHARGE CHANGES SOME THING FOR THE WORST! Also opening stores can be costly better off getting retails space in diff grocery retail so on stores besides the big box office walmarts and targets.