Articles by Jon Horovitz
Jon Horovitz
Jon Horovitz has been in the wireless industry as a senior executive for 33+ years. He headed up sales and operations in leadership roles for McCaw Communications, AT&T Wireless, Nextel, Boost Mobile, and Sprint. He has owned an MVNO as well as assisted in the start-up of many others. In 2022, Jon was named United States Ambassador to MVNO Nation (based in London and supporting 6000+ MVNOS). In 2024 he started The Boon of Wireless Podcast, available on all of the podcast streaming channels. The Boon of Wireless is a podcast about and for the wireless telecom community.
Jon's consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space.
Jon would love to hear from you about any consultative needs you may have.
Jon's consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space.
Jon would love to hear from you about any consultative needs you may have.
Why Do MVNOs Fail?
If you’ve been following my writing on the why, how, and reasons to get into the MVNO space, I’ve talked about various pain points that need to be solved in order to be successful: having a differentiator establishing a distribution strategy knowing your target market being well-funded trying to compete
Read More
How To Start Your Own MVNO
Last time I wrote about Things to Know Before Starting an MVNO. Now I’m going to take you through the process of actually starting one. A mobile virtual network operator (MVNO) is a wireless company that does not have its own wireless network infrastructure, like the towers owned and operated
Read More
Things You Must Know Before Starting Your Own MVNO
I have written articles for BestMVNO on the MVNO space, discussing what an MVNO means for the carriers, dealers and customers; why should I buy from an MVNO, what differentiates MVNOs from each other (and the carrier) and what markets the MVNO serves. With all of your feedback, the one
Read More
MVNO Owners Get Together, Discuss Future Of The Industry
The Focus is on MVNOs’, Are You Ready to Adapt? I had the pleasure of attending the Informa MVNO Series North America Digital Symposium this week, hosted by Will Townsend of Moor Insights and Strategy ( http://www.moorinsightsstrategy.com/ ). It was two days of discussions involving new innovation and monetization opportunities for
Read More
MVNOs Need To Build Trust With Their Dealers That Flows Down To Consumers
Did thousands of customers suddenly decide that the service stinks? Not when unscrupulous dealers see the opportunity to simply insert a new sim card from an MVNO that operates on the same MNO and tell the customer, “it’s the same network you’re on now, just a different carrier name will
Read More
To Niche or Not to Niche? That is the Question MVNOs Must Ask!
What’s my niche? Who am I going to target? Where can I generate more sales by having a laser focus on a specific target audience? These are questions that every MVNO should be asking themselves so they don’t wind up as a “me-too” provider or continue to fuel the price
Read More
MVNOS, What’s Your Distribution Strategy?
What ARE The 4 P’s Of Marketing? Any of us that took an Intro to Marketing class, or learned the hard way by learning how to attract customers through trial and error, know that there are four P’s in Marketing: Product, Pricing Promotion, and Placement. For most of us in
Read More
MVNO’s: What’s Your Differentiator?
Differentiator, Verb. Recognize or ascertain what makes someone or something different. There are dozens upon dozens of MVNOs in North America. True, the big national guys hold the majority of market share. But for every Tracfone, Boost Mobile, and Consumer Cellular, there are some small, and mostly efficient MVNOs that have
Read More