Articles by Jon Horovitz

Jon Horovitz

Jon Horovitz has been in the wireless industry as a senior executive for 33+ years. He headed up sales and operations in leadership roles for McCaw Communications, AT&T Wireless, Nextel, Boost Mobile, and Sprint. He has owned an MVNO as well as assisted in the start-up of many others. In 2022, Jon was named United States Ambassador to MVNO Nation (based in London and supporting 6000+ MVNOS). In 2024 he started The Boon of Wireless Podcast, available on all of the podcast streaming channels. The Boon of Wireless is a podcast about and for the wireless telecom community.

Jon's consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space.

Jon would love to hear from you about any consultative needs you may have.

Why Do MVNOs Fail?

By Jon Horovitz • 06/18/21

If you’ve been following my writing on the why, how, and reasons to get into the MVNO space, I’ve talked about various pain points that need to be solved in order to be succes...

How To Start Your Own MVNO

By Jon Horovitz • 06/04/21

Last time I wrote about Things to Know Before Starting an MVNO. Now I’m going to take you through the process of actually starting one. A mobile virtual network operator (MVNO...

Things To Know And Consider Before Starting An MVNO

Things You Must Know Before Starting Your Own MVNO

By Jon Horovitz • 05/21/21

I have written articles for BestMVNO on the MVNO space, discussing what an MVNO means for the carriers, dealers and customers; why should I buy from an MVNO, what differentiat...

MVNO Owners Discuss The Future Of The Industry

MVNO Owners Get Together, Discuss Future Of The Industry

By Jon Horovitz • 04/30/21

The Focus is on MVNOs’, Are You Ready to Adapt? I had the pleasure of attending the Informa MVNO Series North America Digital Symposium this week, hosted by Will Townsend of M...

Good Communication Between MVNOs And Dealers Builds Trust

MVNOs Need To Build Trust With Their Dealers That Flows Down To Consumers

By Jon Horovitz • 04/16/21

Did thousands of customers suddenly decide that the service stinks? Not when unscrupulous dealers see the opportunity to simply insert a new sim card from an MVNO that operat...

To Niche or Not to Niche? That is the Question MVNOs Must Ask!

By Jon Horovitz • 04/02/21

What’s my niche? Who am I going to target? Where can I generate more sales by having a laser focus on a specific target audience? These are questions that every MVNO should be...

MVNOS, What’s Your Distribution Strategy?

By Jon Horovitz • 03/19/21

What ARE The 4 P’s Of Marketing? Any of us that took an Intro to Marketing class, or learned the hard way by learning how to attract customers through trial and error, know th...

MVNO’s: What’s Your Differentiator?

By Jon Horovitz • 03/05/21

Differentiator, Verb. Recognize or ascertain what makes someone or something different. There are dozens upon dozens of MVNOs in North America. True, the big national guys hol...