US Mobile, the self-proclaimed "Super Carrier," has launched its first-ever retail store. The announcement was made through a new YouTube video released over the weekend.
The new US Mobile store is located in Monsey, NY, a suburb of New York City in Rockland County, and serves an Orthodox Jewish community. This move follows US Mobile’s experiment earlier this year with a pop-up shop in Spring Valley Marketplace, also in Rockland County. The pop-up shop, which opened in March 2024, was targeted toward the local Jewish community and featured signage promoting the now-discontinued "Kosher Plan," which offered unlimited talk and text for $6/month. The new store features signage for an $8/month Kosher plan.
US Mobile 2024 Highlights
US Mobile has had an active year, launching new products, and now a store, as well as testing various marketing strategies. Highlights for the year include the following:
- Billboard advertising: Put up a billboard in the NYC area advertising unlimited talk and text for $8/month
- Print Advertising: Started traditional print advertising in the magazine Weekly Link, a publication that serves Jewish communities across the NY, NJ, and CT, Tri-Sate Area
- Creative Video Campaign: Debuted a marketing campaign with several videos featuring a parody of Wolverine, as well as a fictious mobile brand "Claw Mobile." To date, efforts around this campaign seem soft, with very little views of the videos in their YouTube channel while a Facebook video launched in September sits at just 26k views. However, all eyes are on the holiday shopping season to see if this campaign ramps up.
- New Network Features: Introduced service on the AT&T network as 'Dark Star,' and launched Apple Watch plans and support. Gave customers the ability to switch networks on demand through a feature they call Teleport.
- Retail Expansion: Opened a pop-up shop and a branded brick and mortar retail store
To date, US Mobile has raised over $20 million in venture capital funding helping to fuel its growth. CEO Ahmed Khattak and COO/CFO Michael Melmed have previously stated that they had a goal of reaching one million subscribers by the end of 2024. In May 2024, US Mobile's subscriber count was revealed to be 500,000, making the target of doubling the subscriber base in less than a year quite an ambitious challenge. US Mobile is only sold online, and through one brick and mortar store. They are not sold in national retail or through wireless dealers.