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Verizon Value brand Tracfone has launched its first ever truly unlimited data plan. The new offering includes unlimited talk, text, and data, plus 15GB of hotspot use, international talk and text roaming in Canada and Mexico, and identity theft protection through IDnotify, an Experian company.
Notably, the broadband label for this plan shows that it does not include access to Verizon’s fastest 5G Ultra Wideband network. Customers are limited to Verizon’s 4G LTE and 5G Nationwide networks. This also suggests that the plan does not come with priority data access, meaning speeds may slow during network congestion compared to customers on plans with priority data.
The plan is available as monthly, 3-month, 6-month, and annual plan installments. Pricing for each is as follows:
- Monthly - $50/month, $45/month with autopay billing
- 3-Month - $135 due at signup, average cost of $45/month
- 6-Month - $255 due at signup, average of $42.50/month
- 12-Month - $480 due at signup, average of $40/month
Taxes and fees cost extra. The plan is now live on Tracfone’s website.
Other Verizon Value Brand Updates
This launch coincides with previously announced plan changes to other Verizon Value brands. Updates to Simple Mobile and Total Wireless, first reported by BestMVNO, are now live. Simple Mobile received significant data increases, while both brands gained expanded international service features.
Editor's Take
This move adds yet another unlimited data option to Verizon’s Value portfolio, which already includes Total Wireless, Visible, Verizon Prepaid, Walmart Family Mobile, Straight Talk, and Simple Mobile, all of which offer unlimited 5G data plans around the $50 price point, with some providing both cheaper and more expensive variations.
Tracfone has historically focused on the pay-as-you-go and prepaid multi-month markets, but many of their plans have become dated and overpriced compared to other providers. Its entry into the unlimited plan market feels redundant given Verizon’s existing lineup, and that some of the other brands offer far better value. The new Tracfone plan does not introduce any clear differentiators, nor does it appear to target a distinct customer segment.
The overlap is even more pronounced considering Tracfone shares retail shelf space with other Verizon Value brands in stores like Walmart, Target, and Best Buy. Perhaps a more effective strategy might have been to double down on Tracfone’s value segment by both updating and lowering the prices of its other plans and avoiding the unlimited data plan market altogether. As it stands, Verizon may eventually need to consolidate some of its Value brands to avoid further redundancy.