ROK Mobile, the MVNO that was co-founded by John Paul Dejoria who also co-founded the Paul Mitchell salon product line, has now partnered with "the nation's largest 4G LTE network" which seems to imply Verizon as one of it's MVNO partners. The company still maintains partnerships with Sprint and T-Mobile offering service via those networks as well.
For those of you who aren't yet familiar with the prepaid wireless provider they are able to differentiate themselves quite a bit from other prepaid wireless providers by bundling their music streaming service, ROK Music, with their mobile phone plan offering. ROK Music includes a library of over 20 million songs and is available on both iOS and Android devices.
Now that the MVNO has partnered with Verizon, at $49.99/month they can boast of being one of the cheapest Verizon MVNOs to offer at least 5 GB of LTE data.
With the bundled music service included, subscribers save an additional $9.99 a month by not having to subscribe to competing streaming music services such as Spotify or Google Play Music.
Bring your own device (BYOD) is supported. For those of you who don't yet have a device, ROK Mobile is also selling Verizon compatible phones in the ROK Mobile phone store. As with all Verizon MVNOs download speeds are capped at 5 Mbps while upload is at 2 Mbps.
The company has also announced plans to expand their retail presence through independently owned mobile phone stores nationwide with a goal of being in 10,000 stores by the end of 2015.
Jonathan Kendrick, Chairman and co-founder of ROK Mobile had this to say about the companies new initiatives:
"We want everyone to have access to ROK Mobile and ROK Music, and now they can." "We want to grow our customer base and give them premium mobile and streaming music services. Apple Music, Spotify and Tidal constructs barriers to access their premium services and ROK is all about breaking those walls down to really give consumers what they want and truly deserve."
So what do you think of ROK Mobile's new offering? Are any of you Verizon customers out there going to make the switch? What about you Verizon MVNO customers?
For more information visit the ROK Mobile homepage or check out their official press release.