RingPlus Discontinues All Non “Mad Plans”, Affected Subscribers Will Need To Change Plans

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RingPlus is abruptly ending service for all of its plans that are not called "Mad".  All plans being terminated are legacy plans, plans that are not directly routed through Sprint's network.  Starting December 1st, RingPlus will not renew any legacy plan when a customers billing cycle ends.  So if you are a RingPlus subscriber on an old plan set to auto renew after December 1st, you will need to change over to a "Mad Plan."

RingPlus intends to fully discontinue all old legacy plans by January 1st, 2017.

With the change, RingPlus is fortunately not hanging its customers completely out to dry like many other MVNO's do under similar circumstances.  Those that have one of the affected legacy plans will find that it expires at the end of their current billing cycle.  Once expired, RingPlus is automatically moving customers to a holding plan for a period of 7 days to give them a chance to find a new plan or to port out.  The holding plan will contain 200 minutes, 200 texts, 200 MMS picture messages, and 200 MB of 4G LTE data.  If subscribers do not switch to a new plan during the 7 day holding period, their account will automatically be suspended.  Once suspended, subscribers phone numbers will still be retained for an additional 30 days before the number is lost for good.

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RingPlus CEO Karl Seelig posted the following in a RingPlus forum explaining the situation and why the change is necessary.

Dear Members,

My apologies for not addressing you earlier. I know many of you expected me to comment sooner.

While my team and I have finished long negotiations with different parties, other negotiations are still ongoing. Those negotiations are protected under nondisclosure agreements and, therefore, cannot be shared with our Members. We apologize for this circumstance as it seems to go against our mission as an open and free-spirited telecom community. Please rest assured that my team and I always try to negotiate in the best interests of all our Members.

Lets start with the facts:

1)     RingPlus is switching technology. We must do so because of technological reasons of which we have been made aware.

2)     RingPlus is developing new technologies (including a Smart and VoIP Dialer applications) to replace the decommissioned technologies. The new technologies will be available soon. However, they are not yet ready.

3)     As a result of the technology switch, we are now sure that we will have to move everyone to a “Mad” plan because we cannot run both technologies at the same time (we had expected to be able to run both up until now).

4)     In addition, RingPlus has missed its projected Member growth over the past two quarters, leaving us with less than 120,000 Members. A minimum of 500,000 Members is necessary to gain the advertisement revenue predicted to reach the break-even level.

The actions we are required to take now:

1)   We are in the final stages of our negotiation with other MVNOs (sorry, names are confidential) which will introduce our in-call radio and ad platform to their subscribers. This combined volume of audience will bring us well over the 500,000 Member mark (closer to over a million Members), which will allow the advertisement system to generate enough money to sustain Free Plans on which you currently (or have) been activated.

2)   We must change technology. The technological change will not only reduce the in-call latency that many Members experience, but will also offer a platform agnostic version of our in-call apps, radio station, and advertisement platform. The platform and carrier agnostic (CDMA-VoIP-SIM) versions of our in-call applications & RingBack Tone Radio Stations are a pre-requisite to bring other MVNOs and VoIP carriers on board as well as to overcome the unforeseen technological problem.

3)   We now offer the lowest-cost, self-sustainable paid cell plans in the industry which give all of our current Members a safe choice, and attracts new Members.

4)   Due to the fact that we have not been able to increase the audience to the required threshold of 500,000 Members or above, we had to agree to adjust the free plan allotment closer to our competitors. RingPlus is still leading in its allotments of free service.

5) With the launch of the application and its availability on other MVNO’s and carriers, we will not only return to, but supersede, the prior level of free plan allotments as the combined subscriber level is now large enough.

6) I understand your disappointment as every one hoped for better allotments and that plans will stay forever and only change for the better. Multiple unforeseeable market conditions outside of our control and other circumstances caused from third parties required us to reallocate funds, including funds from marketing efforts, multiple times, ending in the sad result that we did not achieve our goal. Based on our negotiations with all involved parties and future partners, we came to the conclusion that this outlined course will be the only solution for our Members which will allow the continued offering of free plans without any interruptions during the system switch.

7) In the meantime, RingPlus is asking all Members on affected plans to change to our alternate technology currently available. This technology is in operation, and routes all wireless phone services directly over the Sprint Nationwide Network. However, this technology does not offer RingPlus the possibility to provide the discounted plans with high allotments supported by playing interactive sponsored content to you (e.g., advertisements and music) which RingPlus was previously able to offer you.

8) Sadly, it was communicated to us today that it is not possible to further sustain the high allotment plans until the combined audience threshold of 500,000 is reached. Starting December 1, 2016, all Plans that are not Mad Plans will not renew at the end of their billing cycle. Members can change to any of the currently offered plans from our website. For Members whose plans were not renewed, we will offer the possibility of a 7-day Holding Plan. All Members whose plans are set to renew on or after December 1, 2016, will automatically be switched to the 7-day Holding Plan at the end of their billing cycle. The end result will be that all non-Mad Plans will be discontinued by January 1, 2017, which will give our IT department the possibility to switch to the new system, and to start the combined offering with our future partners as soon as possible. This quick action is required based on negotiations with 3rd parties. Once the new technology is launched, RingPlus will once again be able to offer discounted plans with high allotments supported by playing interactive sponsored content to you (e.g., advertisements and music).

Additional information:

1)     The free temporary holding plan will have limited allotments of 200 minutes, 200 texts, 200 MMS, and 200 MB LTE (full speed). Please note that overages will not be possible on the free temporary holding plan (e.g., if you use all of your allotment of data, it will just stop) so that there will not be any surprise overages.

2)    For those Members with feature phones, we are in negotiations for a solution. Until a solution is found, they are welcome to use the CDMA portion of the voice minutes without the requirement of downloading an application or dialer.

3)    Of course, when a plan is changed, the top up balance will remain intact. For details on each plan, please see the plan’s details on RingPlus Social.

4)     You will still have access to your current voicemail system while you are on the free temporary holding plan. Please note that the currently available plans (other than the free temporary holding plan) will have a new voicemail system.

5)     In call applications will not be available on our currently offered plans until our new technology (including a Smart and VoIP Dialer applications) will be offered. If you chose to switch to one of our lowest priced paid plans in the U.S. currently offered on our website, you will be able to download the dialers when they become available (to be able to get the new series of plans supported by the new technology to provide the discounted plans with high allotments supported by playing interactive sponsored content to you (e.g., advertisements and music)).

6)      Phone Swaps will be free starting Wensday until further notice

We apologize for the inconvenience, and thank you for your patience, understanding and support.
RingPlus will continue to offer new promotions throughout this technology transition, and we will update you about the development of our new technologies.

We look forward to the great future free and paid plan offerings (as well as the added functionalities) that will be possible with our new technologies, and we hope you do, too.

Best Regards,

Karl Seelig

RingPlus, CEO


The changes have left some RingPlus subscribers upset, particularly the ones who not long ago signed up for one of the affected plans.  Some even try to claim that this is the beginning of the end for RingPlus.  The truth of the matter is though, that RingPlus has changed the technology behind their plans, and it is not economical for them to maintain the legacy plans.  RingPlus still continues to provide good value and unique plans for its subscribers.

Sources RingPlus Social 

Category  RingPlus

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3 years ago

All legacy plans discontinued after Dec. 1st. May not be the end for RingPlus, but it’s the end of RingPlus for me. I’m out.

Robert Stewart
Robert Stewart
3 years ago
Reply to  geeky

Not exactly Dec. 1st, it’s the next billing cycle after the end of the month with a week’s grace period with all non-Mad plans gone by January 1st. An exception may be made for Clubhouse Sandwich plans, but there aren’t many on those and they haven’t officially ruled one way or the other. They could easily create a Mad Clubhouse Sandwich for those users and switch them over to it. Another unknown is the Mad Surfing plans – they talk like they will try to keep them, but given two strikes where Legacy plans were safe and there is only going to be one round of chops, I don’t trust they will keep Mad Surfing plans. Let them prove me wrong and I will apologize. So far, they haven’t done nothing to prove they should be trusted and too much to prove they shouldn’t be. Maybe, just maybe, if the dialers are half as good as they want them to be, they might increase allotments in 6 months, but by then, too many will have jumped ship and dumped their plans. We are only staying because we would lose top-ups and we are burning through data and other things to make them waste our top-ups.

3 years ago

Hey, depending upon your needs/usage, I think they’re still the best deal out there. Been using them for close to 3 years now and I’ve spent maybe $80 (and still have $40 of that in my account) for service. Probably $50 of it was when changing to new, bigger free plans with the remainder being for overages every now and then when usage has been heavy. Breaks down to a little more than $2 a month with at least 1K minutes, texts, and 1GB a month at all times. Winner, winner chicken dinner!!

3 years ago
Reply to  joe

They could have been much better service (MVNO) provider, if their overage charges are not the same as industry standard. They started with 2c/3/4 and now 10c. They waited for considerable member count with better sounding plans and now the actual colors are blooming. Highly doubt whether members would stick to R in future…

Robert Stewart
Robert Stewart
3 years ago

Initially, it’s only a handful of free Legacy plans, but the expectation is this will spread to all free Legacy plans and possibly the paid Legacy plans as well. Unfortunately, some of our family’s phones aren’t capable of using any of the dialer apps and most of those lines have Top-up balances which will be lost.

3 years ago

> Some even try to claim that this is the beginning of the end for RingPlus. The truth of the matter is though, that RingPlus has changed the technology behind their plans, and it is likely no longer economical for them to maintain the legacy plans. RingPlus still continues to provide good value and unique plans for its subscribers.

Folks paid money for these plans just a few weeks ago. And then it’s only some of the plans, not all of them. There is no logic for which legacy plans got cancelled and which did not. I was on one that was just cancelled but I was lucky to have upgraded off it a few weeks ago. But it was sure blind luck.

So is this the beginning of the end for RP? No, that was a month or two back. This is just continued acknowledgement by RP of what a shaky deal they are, that they cannot be counted on, and that any money sent there way is best thought of as lost, and if you get a few months of service from them, count yourself luck.

Robert Stewart
Robert Stewart
3 years ago
Reply to  Ash

There could be logic as to which ones were cancelled in round 1. My guess would be the plans with the most or least number of users. In round 2, I believe more plans will be added.

The issue is one of trust. Karl made it clear in the Q&A a few weeks ago, legacy plans weren’t going away anytime soon. Many believed he wasn’t being realistic or fully upfront with the numerous comments where he reassured they were going to stay. The fact it only took a short period to be proved correct doesn’t bode well.

I think he is going to be in for a surprise of his own when he gets hit with one or more legal actions. He may think General Rule 24 protects the company from lawsuits, but history of other companies show a judge can easily overrule General Rule 24. In addition, claiming “unlimited” data while making it clear it is not unlimited only begs the question of which agency (FCC vs. FTC) hits them with substantial fines. Both agencies have made it clear “unlimited” should be unlimited.