Consumer Cellular has announced that it recently signed up its 2 millionth customer, which is more than double the amount it had signed up 3 years ago according to an article in The Bulletin. Â The company has not stated if that is how many active subscribers it currently has, or just the amount of customers that have recently signed up. Â Judging by its past, it stands to reason that the company just added its 2 millionth active subscriber. Â In 2014Â Consumer Cellular added nearly a million subscribers giving it a total of 1.7 million at years end.
For 2018 Consumer Cellular has set for itself some lofty expectations as the company is striving to reach $1 billion in annual revenues according to its CEO John Marick. Â That would be double the amount of revenue that Consumer Cellular generated 4 years back in 2014. The company in part plans to reach this goal by expanding upon the relationships that it has with both T-Mobile and Target.
The company has stated that it has reached an agreement with T-Mobile to form an MVNO partnership just like the one it has maintained with AT&T.  Consumer Cellular had been testing out T-Mobile's network for a couple of years now prior to this announcement.
The companies CFO, Greg Pryor had this to say about the MVNO partnership:
T-Mobile’s put a lot of money into their network the past three years, several billion dollars.  So they’ve really improved their coverage.  We’re not seeing a big difference between T-Mobile and AT&T
Furthermore, CEO John Marick had this to add:
Plus, having a second network agreement is insurance in case the business relationship with one comes to an end
Additionally, Consumer Cellular has partnered with Target such that Target will now act as a service center for Consumer Cellular products. Â Customers who have service issues with their phones that can't be resolved through Consumer Cellular's customer service call center, will be scheduled for a visit to their nearest Target.
Consumer Cellular and Target first established their relationship in 2014, when Target began selling Consumer Cellular phones. Â The company still maintains a relationship with Sears.
About Consumer Cellular
Consumer Cellular sells phone plans geared towards seniors. Â Plans start at $10/month for bill per use service and $15/month for an allotment of 250 minutes. Â Discounts are provided to those who are AARP members. Â The company consistently ranks at the top in customer support satisfaction according to various publications and is known to giveaway millions annually to various charities.