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The Boon of Wireless: How Telecom Leaders Can Find The Next Wave of Subscriber Growth

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Is your telecom growth playbook feeling outdated? In an industry where churn is rising and urban markets are saturated, the old rules no longer apply. The smartest new strategies aren't coming from boardrooms, they're streaming through your headphones. Welcome to the era where a wireless telecommunications podcast can spark real-world strategies for subscriber growth.

The Shift: Why Smarter Insights Are Crucial for Growth

For years, growth was a simple formula: expand your network and offer competitive prices. But the landscape has shifted. Customers now expect personalized experiences, and technologies like 5G, IoT, and mobile gaming are driving entirely new kinds of demand. To thrive, leaders need more than static market reports, they need real-time insights, diverse perspectives, and direct inspiration from peers. That’s where The Boon of Wireless podcast comes in.

The Boon of Wireless Advantage: Direct Access to Industry Leaders

Think of the podcast as a direct line into the minds of industry experts, CTOs, and analysts. These conversations deliver fresh thinking on topics like:

  • 5G deployment strategies to attract high-value customers.
  • Customer retention tactics for reducing churn.
  • Digital engagement models that use apps and loyalty programs to keep users connected.

We've hosted an impressive array of guests, each sharing invaluable insights that you can learn from right now such as:

  • Ed Evans, CEO of Consumer Cellular, who announced their entry into the MVNE space, and how opening stores led to customers subscribing to more premier plans. (Listen/Watch here)
  • Peter Adderton, founder and CEO of MobileX, who continues to fight for the independent wireless dealers and is very vocal about the carriers buying existing MVNOs and using their deep pockets to support them as brands. (Listen/Watch here)
  • Giovanni Perone of New York Mobile, who is revolutionizing customer experience by letting users create their own wireless numbers. (Listen/Watch here)
  • Jeff Holley from BOOM Technologies whose innovative platform that empowers celebrities, influencers, and entrepreneurs to launch their own mobile brands. (Listen/Watch here)
  • Dan Thygesen from T-Mobile Wholesale and David Kim from the Verizon Value Channel, who both talked about the opportunities that still exist for entrepreneurs in the MVNO space. (Listen/Watch here, and here)
  •  Adam Wolf, founder of the National Wireless Independent Dealer Association, who offered the many benefits of being supported by the only dealer advocacy group in America. (Listen/Watch here)

Unlike white papers that take months to publish, our podcast offers instant, bite-sized lessons that fit into your busy schedule. A single episode can inspire a fresh approach to marketing or highlight a missed opportunity to grow your subscriber base.

Why You Should Be Listening

The Boon of Wireless is more than just an industry podcast. Each episode provides useful information for expanding your user base, from debates about mobile virtual networks to talks about spectrum auctions, 5G economics, and subscriber engagement strategies. If wireless subscriber growth is your goal, tuning in could be the smartest move you make this quarter.

The leaders of tomorrow are listeners today. Plug in, and get ready to lead with insight.

Ready to start? Listen to our latest episodes and subscribe on your favorite platform or watch the latest episode now on YouTube



Jon Horovitz
Jon Horovitz has been in the wireless industry as a senior executive for 33+ years. He headed up sales and operations in leadership roles for McCaw Communications, AT&T Wireless, Nextel, Boost Mobile, and Sprint. He has owned an MVNO as well as assisted in the start-up of many others. In 2022, Jon was named United States Ambassador to MVNO Nation (based in London and supporting 6000+ MVNOS). In 2024 he started The Boon of Wireless Podcast, available on all of the podcast streaming channels. The Boon of Wireless is a podcast about and for the wireless telecom community.

Jon's consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space.

Jon would love to hear from you about any consultative needs you may have.



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