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Articles by Jon Horovitz

Jon Horovitz


Jon Horovitz
Jon Horovitz has been in the wireless industry as a senior executive for 33+ years. He headed up sales and operations in leadership roles for McCaw Communications, AT&T Wireless, Nextel, Boost Mobile, and Sprint. He has owned an MVNO as well as assisted in the start-up of many others. In 2022, Jon was named United States Ambassador to MVNO Nation (based in London and supporting 6000+ MVNOS). In 2024 he started The Boon of Wireless Podcast, available on all of the podcast streaming channels. The Boon of Wireless is a podcast about and for the wireless telecom community.

Jon's consulting company, Atrium Unlimited, LLC, advises carriers, MVNOs, investment bankers, and venture capitalists interested in joining the wireless space.

Jon would love to hear from you about any consultative needs you may have.

The New MVNO Model

By Jon Horovitz • 03/18/22

A lot of us like to harken back to the good old days when life was simpler, things were clearly defined and it was easy to figure out who did what and where to go for your eve...

Future Of MVNOs IoT

By Jon Horovitz • 02/25/22

This past January I wrote of all the predictions about what was going to be in store for MVNOs in 2022 and beyond. So far we have seen incredible continued growth from both Ch...

How Secure Is Your Mobile Device?

By Jon Horovitz • 02/04/22

This week’s subject is security for mobile devices.  Not a day goes by when you don’t read of another hack on a major corporation by bad actors who now have access to your mos...

What Makes You The Best MVNO?

By Jon Horovitz • 01/21/22

I always enjoy the end of the year when too many publications start listing their “Best” or “Top” categories of the year.  Best Movies, Best Television Shows, Best Books, Best...

What’s New in 2022 for The MVNOs

By Jon Horovitz • 01/07/22

Another year has passed and we find ourselves at CES and other events looking into our crystal ball and trying to see where the MVNO business will take us in 2022. We’ve alrea...

So Many MVNOs

By Jon Horovitz • 12/03/21

A few years ago, a wireless cohort and I sat down and researched just how many MVNO’s were operating in the United States. We came up with 171 at the time. On each instance of...

MVNOs And Social Media

By Jon Horovitz • 11/12/21

What is Social Media? Surprisingly, many MVNOs still lack a strong social media presence. And some of the MVNOs that do utilize it, don’t do so efficiently. Perhaps some MVNO...

MVNOS Great Offers Read Fine Print

By Jon Horovitz • 10/29/21

Ah….. the fourth quarter. One of the top two times of the year for wireless sales; the other is Tax Time for prepaid in March/April which I could never understand; the first t...

How Can My MVNO Be The Best?

By Jon Horovitz • 10/15/21

I was reading the September 30, 2021 article from TechRadar Pro who recently had their Mobile Industry Awards 2021 in the United Kingdom.  Congratulations to Sky Mobile who wa...

MVNOs Make Money In The 4th Quarter

By Jon Horovitz • 10/01/21

Looking at the calendar, it’s hard to believe that 2021 has entered into the fourth quarter. Summer has ended, baseball is moving into the playoff stage, pro hockey and basket...

MVNO Growth Unstoppable

By Jon Horovitz • 09/17/21

For every failure amongst former MVNOs (ESPN, Disney, AMP’d, etc. etc.) there are incredible success stories of those MVNOs that have solved the puzzle of having BOTH a Differ...

The 4G To 5G Carrier Network Evolution

By Jon Horovitz • 08/20/21

At the end of my last article, I said that I would provide a comprehensive overview of where the three top carriers are with their 5G buildout, based on interviews with indust...

MVNOs 5G

By Jon Horovitz • 08/13/21

The 5G hype train is here and there is no slowing it down. 5G will change everything about wireless connecting, from networking, streaming, latency, video calling, gaming and...

Help Wanted, Is Your MVNO Ready?

By Jon Horovitz • 07/23/21

Help Wanted….. Is Your MVNO Ready? Now that the headline has grabbed you, what do you mean, Jon, that Help is Wanted? I mean that there are many segments of customers that are...

How Dealers Make Money In Wireless

By Jon Horovitz • 07/02/21

I had the opportunity to be interviewed during the inaugural Dealer Success Summit (DSS ’21) in May as part of National Independent Wireless Dealer Month. DSS ’21 was an entir...