AT&T Wants You to Have Data For Free (Sort of)

AT&T unveiled a plan today offering businesses the chance to "sponsor your data".   When a business has an ad or app, or a new movie coming out, they'll allow you to consume data for free to view their content.  I suppose this would be much more exciting if it led to free data for the end user under the terms of something like "view this sponsored ad and get 10 extra mb of data."  Story here