Total Wireless has launched two new TV ads to promote their latest offers. One ad markets and support their offer of 50% off an unlimited plan for BYOD customers, with the Total 5G Unlimited plan for $25/month depicted. The second ad uses the same base video with slight variations. Instead of emphasizing the $25 per month single-line deal, it highlights that customers can get an unlimited plan for as low as $25 per month when they have four lines on the Total Base 5G Unlimited plan. This ad also promotes an offer of up to four free 5G phones for customers who switch. The Samsung Galaxy A54 5G is featured.
The ads also introduce what appears to be a new slogan from the brand:
"At Total Wireless, We Got Your Back, Every Day"
Both ads directly attack the main prepaid brands of two other major carriers, Metro by T-Mobile and Cricket Wireless. The logos of each brand are shown in the ads painted on outdoor murals of giant phones. A person in the ads painting the murals proceeds to call out the features that Total Wireless offers that Metro and Cricket do not. With each Total Wireless feature mentioned, the artist begins to spray paint over the logos of Cricket Wireless and Metro by T-Mobile to highlight that they don't offer the same. Viewers are told these features are the way that Total Wireless has your back while the other two providers do not. You can watch each ad below.
The new slogan also now appears on the Total Wireless website with a slight variation from what's found in the TV ads. On the website the slogan is "We have your back. Other carriers don’t." Total Wireless has also put up a new webpage that shows the "facts" on how they compare to Metro, Cricket, and Boost and how they "have your back."
Total Wireless launched its $25/month BYOD unlimited plan deal in September. It comes with a five year price lock guarantee, unlimited priority data, hotspot, a 6-month DISNEY+ subscription, and international roaming data to 15+ countries including Canada and Mexico. All features that collectively do make it stand out from the competition and provide a great value to consumers. However, the carrier isn't without flaws. I previously reported on issues they've had with their billing systems that have caused some customers to ditch the promo for other providers.
The new TV ads from Total Wireless would seem to imply that the $25 BYOD unlimited data plan and free 5G phone offers will stick around throughout the holiday shopping season. They also offer more tangible proof of Verizon's continued effort to grow its prepaid "Value Brand" division.