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PureTalk has launched a holiday promotion that cuts the price of its flagship unlimited plan by more than half, “for as long as you live.” The plan normally costs $65/month, but customers who port a number in and activate autopay can get it for $24.95/month for life as long as they remain on the plan.
The plan includes unlimited talk and text, 60GB of monthly high-speed 5G data, after which speeds are throttled to 256 Kbps for the rest of the billing cycle. It also features 30GB of hotspot data, separate from on-device use. Additional features include international calling to over 100 countries and international roaming supported through a $20 monthly roaming credit. Roaming rates vary by country.
PureTalk says the offer will be available at least through December 7, 2025.
While the monthly price is locked “for life,” taxes and fees may change, and the promo cannot be combined with multi-line discounts or other offers.
TV Ad Promoting the Offer
In June, BestMVNO reported that PureTalk partnered with Mike Rowe as a celebrity endorser. Rowe has since appeared in multiple PureTalk TV and social media ads, including a new TV spot promoting this holiday offer.
The TV ad, which can be seen on PureTalk’s YouTube channel and on iSpot, shows Rowe speaking vlog-style into a camera while walking through a scenic landscape. He emphasizes that the discount is “for life”—not the life of the phone, but the customer’s lifetime. He calls it an unlimited plan for $29.95/month for life, claiming there has never been a deal like it. The ad closes with PureTalk’s tagline: “Everything you need, nothing you don’t.”
PureTalk is an AT&T MVNO. This offer is one of several major holiday phone plan promotions available this season. Additional deals can be found on BestMVNO’s phone plan deal tracker.
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Not sure where you came up with the $24.95 a month for the Puretalk 60/30 GB plan.