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New York Mobile is a relatively new postpaid MVNO that launched in March 2025 on the T-Mobile network. The company seeks to differentiate itself from the dozens of other MVNOs on the market by allowing its customers to choose their own customized phone numbers. As reported by BestMVNO in March, the company markets this feature to both businesses and individuals seeking catchy, easy-to-remember numbers.
Originally launched as an online-only brand, New York Mobile is now expanding its presence through dealer stores nationwide. The initial rollout will be limited to select stores across several states. However, the company has not disclosed to BestMVNO the specific dealer locations or how many will carry the brand.
Below is a press release announcing their expansion with a call out to dealers and a way for them to get in touch if they would like to sell the brand.
New York Mobile, the first wireless provider that allows you to create your own customized phone number in conjunction with service, is now available in select retail stores across the United States.
Launched in seven key states, the new NY Mobile Dealer Program marks the company’s first large-scale expansion into physical retail — connecting independent wireless dealers to an entirely new category of mobile service: personalized numbers with previously exhausted, iconic area codes like 212, 718, and 305 as well as exclusive memorable number patterns and vanity words.
Unlike traditional carriers, NYM gives both consumers and businesses access to a nationwide inventory of millions of never before used numbers with their proprietary search engine built from the ground up. With plans starting at just $13/month, dealers can offer exclusive number selection, bundled data plans, and NYM’s signature “Create Your Own Plan” flexibility — all running on America’s largest and fastest 5G network.
“We built this company for real people — and that includes the people who built the wireless industry: independent dealers,” said Giovanni Perone, Principal of New York Mobile. “The dealer channel is where brands are made and communities are built. We’re excited to complement our digital and affiliate programs with a boots-on-the-ground strategy that will provide accessibility to our product and exposure to our brand by betting on the partners who move the culture.”
To lead the rollout, New York Mobile has partnered with PCG Wireless as Master Dealer. “New York Mobile is unlike anything else in the market,” said Sonny Massad of PCG Wireless. “It’s the first time our retail partners can offer truly customizable numbers — not just SIMs and plans — and that’s a powerful differentiator at the point of sale.”
Want to carry NYMobile in your store? Join the movement and bring the future of mobile to your community. Contact Barry Cohen at [email protected]